SEO Agency London
We combine technical expertise, explosive content and authoritative backlinks to position you where you want to be in organic search results
Improve your organic visibility
Watch your organic traffic and conversions grow
At MintTwist, we understand that organic search is no longer a stand-alone discipline. Successful and sustainable SEO intimately balances highly technical expertise, engaging, shareable content and brand exposure through targeted PR and blogger outreach.
SEO Services in London
Search engine optimisation is more than simply working out the best way to increase organic search rankings each month. It is about understanding how your users behave online, based on what search queries they use, what devices they browse and where they are.
Our Approach to SEO
There are many factors that contribute to a well-planned and successful SEO strategy. Thankfully you’ve come to the right place.
Our expert search engine optimisation (SEO) services look to partner with brands to truly get a sense of how they operate. Our team of specialists will work closely with you to develop a tailored SEO strategy based on the purpose of the website, requirements & key-performance indicators.
Improve the keyword ranking of your website, ensuring that your website is seen by as many people as possible.
Increase organic traffic
Ensure your meta data is optimised in order to encourage users to click through to your website from the results pages.
Ultimately, the key reason for anyone doing SEO work is to increase the number of conversions on your website.
Organic search marketing
For each campaign, our SEO specialists, marketing and development teams work closely together in our offices in Old Street, London. All activity is carefully planned, executed, and monitored to make sure it returns value for you and delivers on its objectives, more often than not in order to drive traffic to your website.
So how does it work in practice?
Relevancy and Authority
Search Engine Optimisation has gone through a radical change over the last 10 years. Tactics and techniques that would have been employed to increase Organic Search visibility even a few years ago no-longer drive SEO results. In fact, “grey” or “black hat” practices can lead to penalisation from Google, actually decreasing how visible a domain is through Google.
When looking at increasing organic traffic to any domain with SEO campaigns, it boils down down to two factors:
- Relevancy: How relevant (or accessible) is the domain or a landing page for a keyword for the target audience
- Authority: how authoritative or powerful is this domain
Ultimately, we can look at these two factors as disciplines of SEO. On-site SEO & Off-site SEO.
On-site Search Engine Optimisations are changes that can be directly made to a website, changes that are entirely under our control.
This includes elements from technical SEO such as (but not limited to):
- Content & META data optimisation
- the “crawlability” of your domain
- correct implementation of international targeting (HREF=”Lang”)
- page speed optimisation
- Correction of 404 errors & 301 redirects
- HTML and XML sitemap optimisation
- URL structures & informational architecture.
- Duplicate content
- Website design
- …and much more!
We offer website migrations as part of our technical SEO services, to ensure that you are not losing any traffic if you decide to change your domain.
The other side of the coin for on-site SEO is content. A large proportion of what SEO activity consists of is the research, creation and optimisation of content. Many in the industry would argue that there is less of a focus on keywords, with the introduction of ‘Keyword not-provided’ in 2011.
However, if there isn’t an URL or landing page optimised for a particular keyword (or set of keywords) there is next to no chance that this will generate any traffic organically.
When we develop content for success in the long term, we look at the entire domain (as Google does). Google is advanced enough to understand if a landing page is directly relevant to the topics/themes that are covered as part of the whole domain.
As mentioned previously off-site search engine optimisation is to do with how authoritative/trust worthy a domain is. From a simplistic view. authority for a domain is increased through links to the website. However, this isn’t just down to how many links you have – instead think of this broken down into three core elements:
- The number of linking route domains to another domain
- The power or trust of these linking route domains to another domain
- How relevant these linking route domains are to our domain.
To boost the authority of a site, we provide link building services that drive relevant quality links through to our domain. But how can this be achieved?
We aim to boost your local presence on Google, which is a major driving force in bringing customers to your business.
Our Local SEO services include the following:
- Ensuring your NAP (name, address, and phone number) is consistent throughout your website and on any other listings on the internet, including Yelp, Facebook and Google My Business.
- Building local citations, which are mentions of or references to your business that can be found on the internet, such as Yelp, Yellowpages and Foursquare.
- Optimising your Google My Business listing to rank higher in organic Google search results and on Google Maps.
- Optimise website pages and content for local keywords.
- Schema and local structured data markup to deliver results in multimedia or rich format.
- Embedding a Google Map on your website’s contact page, to help boost your local rankings.
- Encouraging online user reviews from Google, Yelp, Facebook, Trip Advisor and Foursquare.
MintTwist’s approach to ‘link acquisition’
We combine elements of content marketing, blogger/influencer outreach and PR to drive link acquisition. We believe that a core approach to off-site SEO is around the development of “hero” content combined with a strong PR strategy.
At MintTwist a core approach to link acquisition is the development of hero content such as videos, infographics or interactive pieces. Utilising the MintTwist PR team we reach out to contacts at relevant publications such as the Huffington Post, the BBC or the Guardian to feature this content. As part of this placement a link is normally provided back to the brand – as a form of citation.
This approach to off-site search engine optimisation enables us to drive some incredibly authoritative & relevant backlinks in accordance with Google’s webmaster guidelines.
Separately we also utilise more traditional link acquisition techniques such as blogger outreach, branded events and brand link building. We are a White Hat SEO company meaning all our link-building techniques will have a permanent impact no matter how many changes on Google algorithm across time.
Ongoing monthly reporting
It is vital that you can review our SEO efforts and how your website is doing on a monthly basis.
We create tailored reports that are accessible anytime through Google Data Studio, and we ensure that the data displayed is clear and includes commentary with actionable plans.
Our reports contain data sources from authentic and reliable APIs, including Google Analytics and Google Search Console, as well as other third party sources.
Still want to find out more about why MintTwist is considered by many to be the number one digital marketing, web design and SEO Agency London has to shout about? Give us a call. We’d love to hear from you.
Get in touch with one of our SEO experts today to see how we can get your website in front of your eyes and increase conversions.