Explore the case study
  • 3mil Impressions
  • 550k Page views
  • 38% Engagement rate
  • 29% Increase in website traffic
Quadient SEO

Improving organic rankings for a mailing equipment and customer experience management company

SEO agency in Central London

Based in the heart of London, MintTwist is a reliable and transparent SEO agency that helps brands and businesses of all sizes to improve the organic visibility of their websites in search engines.

We’re a performance-driven SEO agency, so our goal is to drive highly-targeted, relevant traffic to your website—which will in turn lead to more conversions, be it enquiries or sales. We work closely with your to understand how your users behave online, what search queries they use, what devices they browse, and where they are based. There’s more to search engine optimisation services than simply working out the best way to increase organic search rankings each month.

Increase visibility

Improve the keyword ranking of your website, ensuring that your website is seen by as many people as possible.

Increase organic traffic

Ensure your metadata is optimised in order to encourage users to click through to your website from the results pages.

Increase conversions

Ultimately, the key reason for anyone doing SEO work is to increase the number of conversions on your website.

Organic SEO services

For each campaign, our organic SEO specialists, marketing, and development teams work closely together in our agency HQ in Liverpool Street, London.

All marketing strategies are carefully planned, executed, and monitored by our SEO agency in London to make sure it returns value for you and delivers on its objectives, more often than not in order to get your site to the top of SERPs and drive traffic to your website.

Some of the brands we’ve worked with

Ready to talk about your SEO project?

Give us some details about you and your project, and we’ll be in touch.

    Just so you know, we’re not in the business of selling your data, nor will we add you to a marketing list for contacting us here. We invite you to read our Privacy Policy to see how we handle your details.

    Relevancy and authority

    Search Engine Optimisation has gone through a radical change over the last 10 years. Tactics and techniques that would have been employed to increase Organic Search visibility even a few years ago no-longer drive SEO results. In fact, “grey” or “black hat” practices can lead to penalisation from Google, actually decreasing how visible a domain is through Google.

    When looking at increasing organic traffic to any domain in an SEO project, there two key contributing factors:

    1. Relevancy:​ how relevant (or accessible) is the domain or a landing page for a keyword for the target visitor

    2. Authority:​ how authoritative or powerful is this domain

    We use tools such as Ahrefs and Semrush to help us assess your current situation.

    Technical SEO

    With our 100-point checklist, we make sure that your website is as as perfect for Google as it can possibly be

    On-page SEO

    Following our keyword research, we help you align your content with your keywords, creating and updating content where needed

    Off-page SEO

    We identify highly authoritative, relevant websites that we outreach to in order to place engaging content with a link back to your website

    Technical SEO

    On-site search engine optimisations are changes that can be directly made to a website, changes that are entirely under our control.

    This includes elements from technical SEO such as (but not limited to):

    Content and metadata optimisation

    The “crawlability” of your domain

    Correct implementation of international targeting

    Page speed optimisation

    Correction of 404 errors and 301 redirects

    HTML and XML sitemap optimisation

    URL structures and site information architecture

    Duplicate content

    Website design

    Keyword cannibalisation

    …and much more!

    Structured data

    Also called schema markup, is a type of code that makes it easier for search engines to crawl, organise, and display your content.

    We’ll do all the hard work for you, to ensure that you can capture position 0 on Google.

    Off-site SEO

    As mentioned previously off-site search engine optimisation is to do with how authoritative/trustworthy a domain is.

    From a simplistic view authority for a domain is increased through links to the website. However, this isn’t just down to how many links you have – instead think of this broken down into three core elements:

    1. The number of linking route domains to another domain

    2. The power or trust of these linking route domains to another domain

    3. How relevant these linking route domains are to our domain

    Digital PR that really does work!

    To boost the authority of a site, we provide link building services that drive relevant quality links through to our domain. But how can this be achieved?

    We combine elements of content marketing, blogger/influencer outreach, and Digital PR to drive link acquisition. We believe that a core approach to off-site SEO is around the development of “hero” content combined with a strong Digital PR strategy.

    At MintTwist a core approach to link acquisition is the development of hero content such as videos, infographics, or interactive pieces. Utilising the MintTwist Digital PR team we reach out to contacts at relevant publications such as Huffington Post, BBC, or The Guardian to feature this content. As part of this placement, a link is normally provided back to the brand – as a form of citation.

    This approach to off-site search engine optimisation enables us to drive some incredibly authoritative & relevant backlinks in accordance with Google’s webmaster guidelines.

    Separately, we also utilise more traditional link acquisition techniques such as blogger outreach, branded events, and brand link building. We are a WhiteHat SEO company meaning all our link-building techniques will have a permanent impact no matter how many changes on Google algorithm across time.

    Website migrations

    Migrating a domain to a new domain can be a tricky task. If this is planned or implemented incorrectly, it can have devastating effects on your domain authority, rankings, and, in turn, traffic.

    We offer website migrations as part of our technical SEO services, to ensure that you are not losing any organic ranking or search traffic if you decide to change your domain.

    On Page SEO

    The other side of the coin for on-site SEO is content. A large proportion of what SEO activity consists of is the research, creation, and optimisation of content. Many in the industry would argue that there is less of a focus on keywords, with the introduction of ‘Keyword not-provided’ in 2011.

    However, if there isn’t an URL or landing page optimised for a particular keyword (or set of keywords) there is next to no chance that this will generate any traffic organically.

    When we develop content for success in the long term, we look at the entire domain (as Google does). Google is advanced enough to understand if a landing page is directly relevant to the topics/themes that are covered as part of the whole domain.

    Our SEO agency has top in-house writers that find the balance between content optimisation and user experience; increasing the session time of your users.

    Ongoing SEO reporting

    It is vital that you can review our SEO efforts to understand how your website is doing on a monthly basis.

    We create tailored reports that are accessible anytime through Google Data Studio, and we ensure that the data displayed is clear and includes commentary with actionable plans.

    Our reports contain data sources from authentic and reliable APIs, including Google Analytics and Google Search Console, as well as other third party sources.

    Still want to find out more about why MintTwist is considered by many to be the number one digital marketingweb design, and SEO Agency London has to shout about? Give us a call,  we’d love to hear from you.

    Testimonial image for SEO

    The SEO work MintTwist did for Executive Education was great, we filled every course in 18-19 and the page views increased by 200%

    Peter Christian

    Head of Executive Education at Royal College of Art

    White Hat search optimisation strategies

    We stick to Google’s guidelines to make sure that your site will see the benefit of our work for years to come.

    If you’re unsure about how Google’s algorithms or guidelines are affecting your website, our SEO consultancy in London would be delighted to take a look to see how we might be able to help you.

    Our “whitehat” digital marketing strategies include:

    Natural link acquisition

    Relevancy to your niche

    Consistent outreach

    Semantically related websites

    Knowledgeable content writers

    Local SEO

    We aim to boost your local presence on Google, which is a major driving force in bringing customers to your business.

    Our Local SEO agency London services include the following:

    • Ensuring your NAP (name, address, and phone number) is consistent throughout your website and on any other listings on the internet, including Yelp, Facebook and Google My Business

    • Building local citations, which are mentions of or references to your business that can be found on the internet, such as Yelp, Yellowpages and Foursquare

    • Optimising your Google My Business listing to rank higher in organic Google search results and on Google Maps

    • Optimise website pages and content for local keywords

    • Schema and local structured data markup to deliver results in multimedia or rich format

    • Embedding a Google Map on your website’s contact page, to help boost your local rankings

    • Encouraging online user reviews from Google, Yelp, Facebook, Trip Advisor, and Foursquare

    Local optimisations can help your business rank for competitive queries even in highly competitive cities such as London. Local SEO is effective no matter where your business is in the world, not only in the UK! So don’t be afraid to ask our local SEO expert London team about how location-based search marketing can help you.

    SEO consultants in London

    There may be times when a full search engine optimisation service isn’t what you’re looking for.

    Perhaps you have an internal team of developers, or even an internal SEO resource, and just need a bit of help. That’s where our SEO consultancy support comes in.

    With over 10 years of organic search marketing consultancy experience, our UK SEO consultants in London have seen it all.  They have experienced and dealt with any SEO issue you may be having and work tirelessly to resolve each and every problem.

    Whether your business is eCommerce, B2B, consumer-facing or service-based, our London SEO consultants can provide all the answers to your search engine marketing questions.

    Frequently-asked questions about SEO

    Why should I choose to work with MintTwist?

    We have a dedicated SEO department brimming with experienced search optimisation professionals.  Our fingers are firmly on the pulse of the latest SEO trends which helps to make all our projects successful, no matter what niche we are working in.

    We are extremely results focused, so the whole

    Our search team works hand in hand with our in-house web development team to implement all the necessary changes to make your website as healthy as possible as ensuring SEO is at the forefront of every key decision along the way.

    Are keywords important for SEO

    Search engines are getting cleverer by the month and can now fully understand a users intent from their search query.

    The data from keyword research can reveal extremely useful information about consumer search habits which can make a huge difference when planning which keywords to optimise for.

    Once we have our top priority keywords,  Google has provided guidance that we should be sure to write website content for real users, rather than for search engines.

    How long will it take for my keywords to start ranking?

    This depends heavily on your competition and how authoritative your website is. The less competitive your niche is, and the higher your existing domain authority, the quicker we will start seeing positive improvements in your keyword rankings.

    With over a decade of SEO client work under our belt, we are supremely confident in the SEO strategies that we put together, and we generally start to see increases in organic traffic and conversions in 3-6 months.

    It is worth noting that SEO is never ‘complete’. It is an ongoing activity that must be maintained at a consistent level in order to sustain long term success.

    How do backlinks help SEO?

    Backlinks are extremely valuable when it comes to SEO. Each individual link represents a “vote of confidence” to another website, as they are willing to send their traffic to another domain.

    It is imperative to follow Google’s strict guidelines when it comes to organic outreach. Failure to do so can result in severe penalties that will significantly impact your organic visibility.

    This being said, our advice is not to trust Link Building ‘providers’ but instead be sure to seek out reputable, full service SEO agencies to perform planned and targeted link-building campaigns, which simultaneously monitor the impact of each and every link acquired.

    How will SEO help to increase my sales?

    Google is subject to over 3.5 BILLION searches every single day and this figure is only increasing. When people require a new product or service, Google is more often than not their first stop.

    It is our job to put you at the forefront of these searches. Our robust SEO strategies aim to position your website as high as possible on the SERPs (Search Engine Results Pages). Our strategy will focus on your key service pages, utilising a double-edged approach.

    On one hand, we will get these pages ranking for high quality, often high volume, search terms. On the other, we will create informational content to support these key pages which will capture search terms of users slightly higher up the funnel, who are further from making a final purchase decision, before driving them towards the end of said funnel.

    This multi-faceted approach has proved successful time and time again and we would love to set up a meeting and discuss how we can implement this for you.

    How much does an SEO project cost?

    SEO is a bit like buying a car.  They all get you from A to B, but some will get you there a lot quicker!  The larger your budget, the faster we can deliver you results.

    As a guide, for a typical corporate website, with low to medium competition, an SEO retainer will be in the region of £3k-£4k per month.  Highly competitive niches will start to nudge this monthly fee upwards.

    Larger SEO projects for companies with high traffic volumes or larger eCommerce websites and strong competition are usually more time-consuming and therefore require a larger monthly budget.  This can be anything from £8k-£10k per month through to £20k or £30k per month.

    Whatever the size of your business, we offer a range of bespoke packages and with a little bit of upfront analysis, we can work together to see how we can best support you and your business.

    Can you guarantee SEO results?

    This is an almost impossible ask, so be very careful if you hear “We can guarantee page 1 rankings in 3 months.”

    No one can guarantee particular rankings, no matter what claims are made. There is a whole raft of widely varied factors that affect organic rankings – far too many to be able to deliver any concrete guarantees.

    What we promise, however, is that we will do all we can to deliver your business a comprehensive organic development plan that will grow your organic visibility over time.

    Our results speak for themselves – we have achieved amazing top 3 results in some of the most difficult niches out there.  Take a look at our raft of case studies to see how we can help you grow your business.

    How does the process start?

    We begin the entire SEO process with a comprehensive Kick-Off meeting with our clients, which will involve the relevant SEO experts from MintTwist,  your dedicated SEO account manager, and all the relevant parties from the client’s team.

    We are always very happy to host a kick-off meeting at our office in Central London, at your business HQ, or via video call if a face-to-face meeting is not possible.

    This allows us to ask as many questions as possible, in order to gauge a thorough understanding of your business and its products/services, putting us in a fantastic position to help promote your business as accurately as possible in Google.

    How do you report on progress?

    We believe that accurate and informative reporting is essential to long-term success as well as helping to maintain a healthy relationship.

    We create you a personalised Live Dashboard using Google Data Studio, which allows us to deliver in-depth monthly reports covering every aspect of our work, complete with commentary.

    You will be able to access the dashboard at your convenience, in order to check up on progress.

    Do you only work within the UK?

    Not at all.  We work with a huge range of clients from across the world, including:

    • Europe

    ○ France

    ○ Germany

    ○ Spain

    ○ Italy

    ○ Portugal

    ○ Netherlands (Holland)

    ○ Poland

    ○ Greece

    ○ Turkey

    • USA & Canada

    • Australia & New Zealand

    • Middle East

    ○ UAE – Dubai & Abu Dhabi

    ○ Oman

    ○ Saudi Arabi

    ○ Qatar

    We have access to an abundance of native speakers throughout the Finn Partnership, allowing us to produce expertly curated local content.

    Can you help with website migrations?

    Absolutely.  As a full service digital agency means that we regularly build new websites and redesign existing ones, so our SEO team is incredibly experienced when it comes to site migration.

    With a decade of migrations under our belt, website migrations no longer need to be a daunting prospect. We have developed a tried and tested process that allows a seamless transition from one website to another, ensuring that the vast majority of rankings and traffic numbers are maintained on the new website.