SEO Agency London | Search Engine Optimisation Services
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SEO agency London

We combine technical expertise, explosive content and authoritative backlinks to position you where you want to be in organic search results

Improve your organic visibility

Watch your organic traffic and conversions grow

At MintTwist, we understand that successful and sustainable SEO intimately balances highly technical expertise, engaging, shareable content and brand exposure through targeted PR and blogger outreach.

As such, Organic Search is no longer a stand-alone discipline, but with the right balance you can drastically impact your websites rankings in reasonable timeframes.

 

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SEO services in London

MintTwist is a reliable and transparent SEO company in London that helps to improve the organic visibility of your website in search engines. Our main goal is to generate clients not only more organic traffic but most importantly, more sales from your website.

Search engine optimisation is more than simply working out the best way to increase organic search rankings each month.

It is about understanding how your users behave online, based on what search queries they use, what devices they browse and where they are.

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Organic search marketing

For each campaign, our SEO specialists, marketing and development teams work closely together in our offices in Old Street, London. All marketing strategies are carefully planned, executed, and monitored to make sure it returns value for you and delivers on its objectives, more often than not in order to drive traffic to your website.

So how does it work in practice?

Increase visibility

Improve the keyword ranking of your website, ensuring that your website is seen by as many people as possible.

Increase organic traffic

Ensure your meta data is optimised in order to encourage users to click through to your website from the results pages.

Increase conversions

Ultimately, the key reason for anyone doing SEO work is to increase the number of conversions on your website.

Relevancy and authority

Search Engine Optimisation has gone through a radical change over the last 10 years. Tactics and techniques that would have been employed to increase Organic Search visibility even a few years ago no-longer drive SEO results. In fact, “grey” or “black hat” practices can lead to penalisation from Google, actually decreasing how visible a domain is through Google.

When looking at increasing organic traffic to any domain with SEO campaigns, it boils down down to two factors:

  1. Relevancy:​ How relevant (or accessible) is the domain or a landing page for a keyword for the target audience
  2. Authority:​ how authoritative or powerful is this domain

Ultimately, we can look at these two factors as disciplines of SEO. On-site SEO & Off-site SEO.

On-site SEO

On-site Search Engine Optimisations are changes that can be directly made to a website, changes that are entirely under our control.

This includes elements from technical SEO such as (but not limited to):

  • Content & META data optimisation
  • the “crawlability” of your domain
  • correct implementation of international targeting (HREF=”Lang”)
  • page speed optimisation
  • Correction of 404 errors & 301 redirects
  • HTML and XML sitemap optimisation
  • URL structures & informational architecture.
  • Duplicate content
  • Website design
  • …and much more!

Structured data

Structured data, also called schema markup, is a type of code that makes it easier for search engines to crawl, organise, and display your content.

We’ll do all the hard work for you, to ensure that you can capture the position 0 on Google.

Website migrations

We offer website migrations as part of our technical SEO services, to ensure that you are not losing any traffic if you decide to change your domain.

The other side of the coin for on-site SEO is content. A large proportion of what SEO activity consists of is the research, creation and optimisation of content. Many in the industry would argue that there is less of a focus on keywords, with the introduction of ‘Keyword not-provided’ in 2011.

However, if there isn’t an URL or landing page optimised for a particular keyword (or set of keywords) there is next to no chance that this will generate any traffic organically.

When we develop content for success in the long term, we look at the entire domain (as Google does). Google is advanced enough to understand if a landing page is directly relevant to the topics/themes that are covered as part of the whole domain.

Off-site SEO

As mentioned previously off-site search engine optimisation is to do with how authoritative/trust worthy a domain is.  From a simplistic view. authority for a domain is increased through links to the website. However, this isn’t just down to how many links you have – instead think of this broken down into three core elements:

  1. The number of linking route domains to another domain
  2. The power or trust of these linking route domains to another domain
  3. How relevant these linking route domains are to our domain.

To boost the authority of a site, we provide link building services that drive relevant quality links through to our domain. But how can this be achieved?

Local SEO

We aim to boost your local presence on Google, which is a major driving force in bringing customers to your business.

Our Local SEO services include the following:

  • Ensuring your NAP (name, address, and phone number) is consistent throughout your website and on any other listings on the internet, including Yelp, Facebook and Google My Business.
  • Building local citations, which are mentions of or references to your business that can be found on the internet, such as Yelp, Yellowpages and Foursquare.
  • Optimising your Google My Business listing to rank higher in organic Google search results and on Google Maps.
  • Optimise website pages and content for local keywords.
  • Schema and local structured data markup to deliver results in multimedia or rich format.
  • Embedding a Google Map on your website’s contact page, to help boost your local rankings.
  • Encouraging online user reviews from Google, Yelp, Facebook, Trip Advisor and Foursquare.

MintTwist’s approach to ‘link acquisition’

We combine elements of content marketing, blogger/influencer outreach and PR to drive link acquisition. We believe that a core approach to off-site SEO is around the development of “hero” content combined with a strong PR strategy.

At MintTwist a core approach to link acquisition is the development of hero content such as videos, infographics or interactive pieces. Utilising the MintTwist PR team we reach out to contacts at relevant publications such as the Huffington Post, the BBC or the Guardian to feature this content. As part of this placement a link is normally provided back to the brand – as a form of citation.

This approach to off-site search engine optimisation enables us to drive some incredibly authoritative & relevant backlinks in accordance with Google’s webmaster guidelines.

Separately we also utilise more traditional link acquisition techniques such as blogger outreach, branded events and brand link building. We are a White Hat SEO company meaning all our link-building techniques will have a permanent impact no matter how many changes on Google algorithm across time.

We stick to the Google guidelines

  • Natural link acquisition
  • Relevancy to your niche
  • Consistent outreach
  • Semantically related websites
  • Knowledgeable content writers

If you’re unsure about how Google’s algorithms or guidelines are affecting your website, contact us for SEO consultancy London.

Ongoing monthly reporting

It is vital that you can review our SEO efforts and how your website is doing on a monthly basis.

We create tailored reports that are accessible anytime through Google Data Studio, and we ensure that the data displayed is clear and includes commentary with actionable plans.

Our reports contain data sources from authentic and reliable APIs, including Google Analytics and Google Search Console, as well as other third party sources.

Still want to find out more about why MintTwist is considered by many to be the number one digital marketing, web design and SEO Agency London has to shout about? Give us a call. We’d love to hear from you.

Picture of Peter Christian from RCA
The SEO work MintTwist did for Executive Education was great, we filled every course in 18-19 and the page views increased by 200%
Peter Christian Head of Executive Education at Royal College of Art

Frequently Asked Questions in SEO

MintTwist has a dedicated SEO department formed by experienced professionals who keep their fingers on the pulse with regards to the latest SEO trends – ensuring all the knowledge is shared with clients and other colleagues.

Our team works hand in hand with our own web development team to implement all the necessary changes to make your website as healthy as possible as ensuring SEO is at the forefront of every key decision along the way.

Search engines are getting cleverer to understand user intent and their guidelines advice to write for the users, rather than for search engines. However, data from keyword research can reveal extremely useful information about consumer search habits which can make a huge difference in your website traffic.

It really depends on your competition and the authoritativeness of your website. The less competitive your niche is and the higher your existing domain authority, the earlier we will start seeing positive results.

We are confident in our SEO strategies and in general, we will start to see organic traffic and conversions growing after approximately 4-6 months. It is important to note however that SEO is never ‘done’. It is an ongoing process that must be maintained in order to benefit from long term success.

Backlinks are extremely valuable when it comes to SEO. They represent a “vote of confidence” as one website is willing to send their traffic to another.

This said, our advice is not to trust link building providers but instead only rely on reputable, full service SEO agencies to perform planned and targeted link building campaigns, which simultaneously monitor the impact.

It is imperative to follow Google’s strict guidelines when it comes to link building. Failure to do so can result in severe penalties that will significantly impact your organic visibility.

Google is subject to over 3.5 BILLION searches every single day and this figure is only increasing. When people require a new product or service, Google is more often than not their first stop.

It is our job to put you at the forefront of these searches. Our robust SEO strategies aim to position your website as high as possible on the SERPs (Search Engine Results Pages). Our strategy will focus on your key service pages, utilising a double-edged approach.

On one hand, we will get these pages ranking for high quality, often high volume, search terms. On the other, we will create informational content to support these key pages which will capture search terms of users slightly higher up the funnel, who are further from making a final purchase decision, before driving them towards the end of said funnel.

This multi-faceted approach has proved successful time and time again and we would love to set up a meeting and discuss how we can implement this for you.

SEO for medium companies with little competition looking to define their digital marketing strategy cost from £2k to £4k to set up the strategy and a monthly fee of £1,5k – £2k.

High-End SEO for companies with high traffic volumes and strong competition are usually more expensive with a set up of £8k-£10k and a +£6k retainer.

This said, we offer a range of bespoke packages and can cater to most business sizes. Just get in touch with us to discover how we can best support you.

“We can guarantee page 1 rankings in 3 months.” Within SEO, it is an incredibly frequently used line. One that, put simply, is not true.

No one can guarantee particular rankings, no matter what an agency may claim. There is a whole host of varied factors affecting organic rankings – far too many to deliver any concrete guarantees.

What we can promise, however, is that we will do all we can to deliver your business a comprehensive organic development plan that will grow your organic visibility over time. We have the results to prove this and you just need to take a look at our raft of case studies to see how we can help grow your business.

We generally like to kick off the SEO process with a comprehensive meeting between both sides, which would involve the SEO team from our side and your personal account manager, as well as the relevant parties from your side.

Our flexibility means that we are happy to conduct a kick off meeting wherever suits you best. This can be at our office, your office, or even via video call if a face to face meeting is not possible.

This allows us to ask as many questions as possible, in order to gauge a thorough understanding of your business and its products/services. Consequently, we are then able to position your business as accurately as possible from an organic perspective.

We believe that accurate and informative reporting is essential to long term success and maintaining a healthy relationship.

At MintTwist we like to create personalised live dashboards via Google Data Studio. This means that we will deliver in-depth monthly reports covering every aspect of our work – complete with commentary. Furthermore, you will be able to access the dashboard at your convenience, in order to check up on progress.

Not at all! We work with a huge range of clients from across the globe, spanning from New Zealand to the Middle East.

We also work with a conglomerate of European digital agencies and as a result, have access to an abundance of native speakers, allowing us to produce expertly curated local content.

Yes! Our status as a full service digital agency means that we regularly build new websites and redesign existing ones. As a result, our SEO team is incredibly experienced when it comes to site migration. It is in fact one of our most regularly encountered tasks.

While website migrations can often be a daunting prospect, we have developed a tried and tested process over the years that allows seamless migrations. We ensure that the vast majority of rankings and traffic numbers are maintained, with all technical bases covered.