Increase your sales on the Amazon platform
Amazon has very recently traded places with Google as the #1 search engine for products, with 52% of people confessing that Amazon is now their first choice for product searches.
No matter what your products are, we have the expertise and the resources to help you make your products visible, accessible, rank high in search results and dominate your competition.
Our tried and tested approach to ranking products higher on the Amazon Search Engine has been proven to work, so we would be delighted to discuss your product range to see how we can help you start to grow your sales on the platform.
Every Amazon SEO campaign starts with:
• Account and listing audit
• Rank audit
• Competitor analysis
• Listing errors
• Thorough analysis of products
• Category re-alignment
Using this data and competitor insight, our consultants are able to create you a tailored Amazon SEO Strategy which will help you to take full advantage of the world’s top ecommerce website.
Don’t hesitate to contact our team of outstanding SEO consultants in London.
Ready to talk about your Amazon SEO project?
Give us some details about you and your project, and we’ll be in touch.
Keyword research for Amazon product listings
As with any optimisation campaign, the keyword research phase of work defines the whole campaign. Our experts delve into the depths of Amazon and Google to mine for search information around all of your core products and categories.
The output of this research will form the structure of the monthly Amazon product optimisation and listing optimisation work we will undertake for you.
Understanding your direct competition, and how they are ranking, is imperative if we are to overtake them in the Amazon rankings. We will:
• Firmly grasp competitors’ product listing strategies
• Discover product gaps and opportunities
• Review competitors’ prices
• Identify best price for products
• Estimate total revenue
Product listings optimisation
Once we have completed all the data and research on your products and listings, we get to work on optimising your Amazon product listings, ensuring that we tackle the products in an agreed priority order, taking into account the profitability of each product.
Amazon listing optimisation services
Every product listing we optimise on Amazon will cover:
• Unique product descriptions optimized with keywords
• Optimisation of title and bullet points
• Crispy sales copy urging users to buy
• Adding products to relevant categories
• Image optimisation
• Adding high-quality photos to listings
• Adding a short video that describes the product
• Content management
Amazon PPC promotion
Where required, there is also the option to run paid advertising on the Amazon platform. We can help you:
• Create paid search ads on Amazon
• Optimise paid search ads with relevant keywords
• Build links to products
• Vendor power coupons
• Create daily deals
Gain technical expertise, explosive content and authoritative backlinks from our SEO team!
We have expert in-house teams that live and breathe content. Looking for an agency to create or deliver a content strategy? Get in touch today!
Development for new to established brands. We know what your target audience wants to see.
Increase your sales using Amazon pay-per-click services.
Amazon SEO services for European stores
We regularly work on projects that require optimisation of products on Amazon webstores in the following countries:
Get in touch with us today if you would like help with an international or multi-lingual Amazon SEO campaigns.
Amazon SEO FAQs
What is Amazon product optimization?
Amazon product optimization is the process of optimizing your product listings on Amazon to increase visibility, improve conversion rates, and generate more sales. This involves improving the product title, description, images, pricing, and other elements that impact a customer’s decision to purchase.
What parts of an Amazon Product Listing can be optimised?
You can optimise the following elements on your Amazon Product Listing:
- Product title
- Product features
- Product images
- Product description
- Product features
- Search terms
How do I research my competitors on Amazon?
To research your competitors on Amazon, you can use tools like Jungle Scout, Helium 10, or AMZScout to analyze their product listings, pricing, reviews, and other factors. You can also use Amazon’s search bar and filters to identify similar products and analyze their features and pricing.
What are the key elements of an optimized Amazon product listing?
The key elements of an optimized Amazon product listing include a compelling product title, a detailed and informative product description, high-quality product images, competitive pricing, and positive customer reviews.
How do I create a compelling product title on Amazon?
To create a compelling product title, you should include the most important keywords that describe your product, its unique features, and its benefits. You should also keep the title concise, avoid using all caps, and follow Amazon’s guidelines for title length and formatting.
How do I write a detailed product description on Amazon?
To write a detailed product description, you should highlight the key features and benefits of your product, answer common customer questions, and provide additional information such as product dimensions, materials, and care instructions. You should also use bullet points and subheadings to make the description easy to read and scan.
How do I optimize my Amazon product images?
To optimize your product images, you should use high-quality images that showcase your product from different angles, use a white background, and follow Amazon’s image requirements. You can also add lifestyle images that show your product in use or in context.
How do I price my products competitively?
To price your products competitively, you should research your competition and analyze their pricing strategies. You can also use Amazon’s pricing tools to automate your pricing based on market trends and competitor prices.
How do I encourage customer reviews?
To encourage customer reviews, you should provide excellent customer service, follow up with customers after their purchase, and offer incentives such as discounts or free samples for leaving a review. You should also respond to customer reviews promptly and professionally, whether they are positive or negative.