Copywriting services London
Equal parts style and tone
Words that inspire your audience and create action.
Copywriting that earns attention
Every word your brand says matters.
Well-crafted copy connects with your audience. At MintTwist we know every word your brand says is important. That is why our copywriting services are here to help you pick the right ones.
With so much content out there, we know the words we write need to work hard to captivate your audience’s attention. We’ll work with you to write copy that captures attention, grows your audience base, and inspires your readers to take action.
Our copy is engaging and keeps the language simple to convey your messages. Where you have guidelines such as tone of voice, we use them; we always want to ensure your copy ties in with your branding and creative strategy.
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Quadient SEO
Our SEO team grew rankings so organic traffic to priority pages was up by 143%.
Kiwi-Tek SEO
Improving organic search traffic and visibility for privately-held medical coding company.
Nextbase SEO
In just 12 months, our SEO project reversed their downward trend in traffic.
Allurion SEO
Arabic language SEO for driving organic growth for Allurion.
Copywriting services
Our copywriting services provide you with content that tells your story. Talk us through your content needs and we’ll write copy that engages and grows your brand.
Tone of Voice
Editing & proofreading
Letter rewrites
Collateral
SEO Copywriting
Integrated campaigns
Brand tone of voice
To choose those all-important first words, you need to know how you want your brand to sound. We’ve explored, defined, and worked with all sorts of voices in our time, from the friendly and fun, to the firm and formal. We can integrate your tone of voice into any work we create for you, making sure your words always align with your brand.
When it comes to building a tone of voice from scratch, we look to the overarching creative strategy to guide the way. And since our copy and strategy teams are intertwined, the cohesion here is effortless.
Content is king!
Content is by far and away the most influential aspect of any website. We provide copy that is persuasive and offers your audience clear expertise.
Copy with a fresh perspective
As a brand you may be biased in your writing. Our content offers a fresh perspective you may have missed that your audience can engage with.
Optimised, ready to go content
Due to our strong in-house SEO experience, all your copy will be optimised upon delivery.
Ready to talk about your content project?
Give us some details about you and your project, and we’ll be in touch.
Why work with a copywriting agency?
Are you struggling to come up with fresh content ideas?
When writing content for your brand, it can be difficult to take up a neutral position and view your brand from the perspective of your audience. Sometimes you need a helping hand to produce copy that understands who you’re targeting.
We provide your brand with an outsiders perspective, offering you ideas you haven’t considered before. We love having the opportunity to innovative and bring fresh new ideas to the table.
Do you have limited resources you can put towards content writing?
Producing high quality content on a regular basis requires time, which can be difficult to meet demand, especially when there are other tasks to prioritise.
By working with an agency, you have the flexibility to scale your content needs up or down. We can create content pieces for different platforms, ensuring you are always engaging with your audience. We can also highlight existing content you have that can be re-purposed with a light refresh, helping your content work harder for you.
Is your content getting traffic, but nothing else?
When we create content, we want it to be seen as a standard. But we also want it to help the business. Are you creating content that gets pageviews and little else? It might be your content isn’t working hard enough.
We work with you to write copy that is conversion focused and encourages action from your readers. Whether you’re looking to generate sign ups, sales or leads, we’ll help you write copy that connects with your audience and inspires them to go on and do something.
Effective SEO copywriting
When we write copy, we keep SEO in mind. We want your content to get the visibility it deserves, so it’s important to make sure your copy is optimised so it ranks in the search results.
Our copy does more than generate traffic, it generates leads. We work closely with our SEO team, to ensure the copy we write aligns with the language your search audience uses and targets relevant keywords.
Picking the right words
Blue sky projects. Business as usual. Technical documents. We tackle it all. And we choose our words carefully, for the right place and the right time. And for the right audience.
We know exactly when to dial things up or down, in response to real people’s needs. Which helps them understand things, take action or get excited. Because copywriting plays as crucial a part in delivering a great brand experience as the visuals.
Bringing words and design together
Copy is nothing without design, design is nothing without copy. To achieve the best results, the two need to work together. Our team is close-knit.
Together, our copywriters and designers work with you to strengthen concepts and produce creative that’s as strong as it can possibly be.
MintTwist were fantastic from start to finish!
Samantha Barrow
Head of Marketing at REaD GroupContent Marketing
We have expert in-house teams that live and breathe content, get in touch for help with your content strategy today.
Web Design
Create beautiful, engaging websites with our in-house web design team.
Creative Strategy
Invest in a creative strategy to ensure your visual assets align with your business objectives.
Brand Design & Strategy
Develop a brand that stands out and connects with your audience.
Ready to talk about your content project?
Give us some details about you and your project, and we’ll be in touch.
Copywriting FAQs
What is copywriting in marketing?
Copywriting is a form of content production that is nearly always found in a marketing strategy. The aim of copywriting can be multifaceted, but its primary objective is to persuade your audience to complete a specific action. In its various forms, copywriting is responsible for communicating with your audience and forging connections across multiple platforms, turning their initial interest into a more long-lasting relationship.
What is SEO copywriting?
SEO copywriting is when your copywriting is taking into consideration factors that will help it rank in organic search. This is achieved by writing content that uses the different types of keywords the audience would search to find that content. The aim is to make clear to search engines that your article is relevant and helpful to users that search those keywords. The content should also be written with a clear structure, designed to be understood by your audience and by the search engines.
Why is copywriting important for my business?
Copywriting is integral to a business marketing strategy for many reasons! By incorporating copywriting into your plan, your business will benefit with:
- Improved engagement rates
- Improved communications
- Consistent brand identity across all channels
- Increased visibility online with SEO
- Increased conversion rates
- Demonstration of the brand’s expertise and trust
- Outperforming your competition
What types of content can you produce?
Our copywriting services covers writing content for your brand online, whether it be your service pages, product pages, blog articles or articles for digital PR campaigns. We can provide copy that has a strong sales focus, helping you to grow revenue.
If you have a project in mind, reach out today to start a conversation about how we can help.
What’s the difference between copywriting and content marketing?
Though they may seem like one in the same, there is a difference between copywriting and content marketing.
Copywriting, is the act of writing content with a specific focus on advertising and marketing. The aim of good copywriting is to persuade the reader to take a specific action – whether it be to sign up or make a purchase. Copywriting services are typically used for creating sales copy, product descriptions and promotional content.
Content marketing is a strategy where your brand is developing content to increase brand awareness and attract new audience members. Content marketing is more focused on introducing new people to your brand before converting them into customers. Content marketing covers a wide range of content types, but examples include blogs, videos, podcasts and whitepapers. So the immediate focus is not to promote the brand outright, but to present your brand as authoritative and an expert in its industry. In the long-term this focus can build a positive relationship with the audience and lead to an increase in sales.
However, the two can often work together; strong copywriting can make your content marketing more effective, whilst a good content marketing strategy identified new opportunities for copywriting.