Content strategy

Creating compelling & high quality content is essential to reach your target audience & influence them. Our content strategy involves mapping keywords to landing pages, identifying content gaps and suggesting content ideas.

Content production

Our team of creative copywriters will work closely with you to align the copy with your brand’s tone of voice.

On-site optimisation

Our marketing team will make sure your content is optimised from an SEO perspective.

A content marketing agency in the heart of London

We don’t think of content marketing as selling. Instead, we believe that a real content strategy is about engaging with your audience to increase brand awareness, captivate customers and influence behaviour.

The scale at which content is being created and published is so huge, that even the finest content can be lost in the digital ether. That’s why we always aim to develop content that is truly captivating, unique and with your customers in mind.

With well over 10 years of experience we know that content marketing has impact on a variety of channels across digital media. A good content marketing strategy is the lifeblood of a strong Search Engine Optimisation and organic outreach strategy. With great content and strong promotion through blogger engagement and PR, we pride ourselves on the fact that our content develops buzz, social sharing and ultimately, links!

Discuss your project

Ready to talk about your Content Marketing project?

Give us some details about you and your project, and we’ll be in touch.

    Audience analysis

    Creating content that resonates with your target audience comes from a clear understanding of the audience demographics and user journeys. Combining research, and technology we will work together to build a comprehensive understanding of their interests, frustrations and decision making factors. We recognise that a one-size-fits-all approach often doesn’t work and segmenting your audience and channels will lead to greater engagement and success.

    Content production

    Looking for long-term results? The lasting power of big hero content campaigns is what drives leads and sales. We work beyond the usual white papers, eBooks and infographics to deliver campaigns with ongoing success. We develop all our content in house through our rich design, web development, video and strategy team. We create data-driven content strategies that inspire and flourish.

    PR & blogger engagement

    Even the best content won’t work well if no-one is interacting with it. Our outreach team will help connect your brand & content pieces with relevant influencers & bloggers to your industry, leading get people talking about your brand.

    Over the last few years PR has been a large piece of any content strategy piece. Our in-house PR team will work with their contacts in relevant fields to get content pieces featured or talked about by the relevant publications or media outlets within your industry.


    To make content work as hard as it possibly can, we advise on social strategy. This will guarantee that your brand is engaging with the correct audiences through social while ensuring that influencers are interacting with your content.

    Our goals are aligned with your success. We’ll provide you real value at the strategic business level by providing you with the data to make actionable decisions for the future. We’ll use the data to make measurable improvements to all of our future campaigns sharing regular updates with you along the way so you’re always up to speed with progress.

    We ensure that your content is fully optimised to reach your target audience, with help from our experts in the best SEO agency London.

    Looking for a content marketing strategy or service?

    If you’re interested to learn more and see some examples of content MintTwist have created, please get in touch.

    MintTwist’s pricing model is based on a daily rate and the number of days required depends on your content marketing objectives and your current situation. You may already have an existing content strategy and be looking to partner with an agency to deliver it. Alternatively, you may be looking for this strategy to be developed from the ground up. Either way, we are here and happy to help.

    We are your content and social media advertising agency.

    Get in contact with the MintTwist team today if you’d like to learn more about what our content marketing service can do to improve your digital marketing presence and long-term strategy.

    Testimonial image for Content Marketing

    MintTwist have been great to work with; they understood our organisation’s objectives and helped us to build a solid digital strategy based on this. The success of our digital campaigns have improved enormously as a result

    Josie Gleave

    Short Courses Marketing at City, University of London

    Content marketing FAQs

    What is content marketing?

    Content marketing is a strategy that involves creating and sharing valuable, informative, and engaging content with the goal of attracting and retaining a target audience and driving profitable customer action.

    How can content marketing help my business?

    Content marketing can help your business by increasing brand awareness, building trust and credibility with your audience, improving search engine rankings, and driving targeted traffic to your website. It can also help you to generate leads and conversions by providing value to your audience.

    What are the different types of content marketing?

    The different types of content marketing include blog posts, articles, whitepapers, case studies, infographics, videos, podcasts, social media posts, and more. Each type of content serves a different purpose and can be used to target specific audiences.

    How do I choose the right content topics for my campaign?

    To choose the right content topics for your campaign, you should consider your target audience’s interests, pain points, and questions. You should also research your competition and keyword trends to identify popular topics in your industry.

    How do I create high-quality content?

    To create high-quality content, you should focus on providing value to your audience and addressing their needs and concerns. You should also use a clear and concise writing style, incorporate visual elements such as images and videos, and optimize your content for search engines.

    How do I promote my content?

    To promote your content, you can use a variety of channels such as social media, email marketing, influencer marketing, and paid advertising. You should also use targeted keywords and meta tags to improve your content’s visibility in search engine results.

    How do I measure the success of my content marketing campaign?

    To measure the success of your content marketing campaign, you should track key performance indicators (KPIs) such as website traffic, engagement metrics, lead generation, and conversions. You can use analytics tools to monitor your campaign’s performance and make data-driven decisions to improve your strategy.

    How do I optimize my content for search engines?

    To optimize your content for search engines, you should conduct keyword research and incorporate relevant keywords and phrases into your content. You should also use descriptive meta tags and headers, optimize your images and videos, and use internal linking to improve your website’s structure.