Effective social media management from our London office.

Managing social media strategies is a team effort, it requires a lot of work.

At MintTwist we offer both off-the-shelf packages and custom solutions, we want to make sure the service we provide is the right one for you.  Our team considers your internal resources, as well as what you’re trying to achieve, to give you the right balance of strategy and creativity in your social media.

With our social media strategies we don’t just want to get your brand seen, we want to grow your brand visibility with the right people, creating and managing social campaigns that focus on ROI. Our social media services should slot in with your over-arching marketing targets, helping to grow engagement that drives results.

Enhance your brand perception

Drive awareness of what your brand does and who you really are

See your engagement skyrocket

Get creative by tailoring your content to your audience

Drive users through the purchase funnel

Provide information about your products and services in a social friendly way and lead users to their next step

Our social media services

The service we offer you is dependent on your business goals. But a breakdown of the types of work we do and offer clients includes:

Social media audits

Audience & Channel analysis

Competitor Insights

Brand Collaborations

Strategy development

Social mentions monitoring

Content creation

Post scheduling & engagement

Reactive posts

Influencer marketing

Post boosting

Community & reputation management

Content filming & editing

Performance reporting

Ready to talk about your social media project?

Give us some details about you and your project, and we’ll be in touch.

    Reputation management services

    Social media isn’t just about sharing, listening is just as important.

    Chances are your customers are talking about you on social media already, regardless whether or not you’re listening. By facilitating and participating in the discussion on social media, you ensure that you control your brand’s message and reputation, whilst continuing to expand your reach.

    Learn more about our reputation management service.

    Testimonial image for Social Media

    I have really enjoyed working with MintTwist—they’ve really helped grow awareness of our brand, through both paid and organic social channels. They are responsive and professional, helping us to test and learn through a variety of strategies to drive in-store footfall and online sales.

    Anna Chapman

    Head of Marketing

    Ready to talk about your social media project?

    Give us some details about you and your project, and we’ll be in touch.

      Organic Social Media FAQs

      Why work with an agency for social media management?

      • Benefit from a team of specialists rather than 1 internal social media manager. Working with an agency you’ll have access to social strategists, content specialists, data analysts, designers, community managers, paid media specialists, all provided to you at the right quantity when you need them.
      • Save you team’s time – Take the burden off your internal team by handing over the workload to an agency.
      • Stay up to date on social trends and changes – Our team lives and breathes social media. They’ll be checking for updates so you don’t have to. we’ll feedback the most important ones to you and an action plan of how to implement changes.
      • Have access to pricey, leading social media tools. Better understand, your industry, your audience and how you’re performing.

      Read more about why you should work with a social media agency.

      How do you conduct a social media audit?

      A social media audit involves:

      • Assessing the performance of previous content in terms of formats, topics, imagery, copy and hashtags to understand what has worked best previously
      • Profile considerations to ensure information is clearly presented and visually reflects your brand’s personality
      • Analysing competitor pages to see what works for them, take inspiration, and benchmark
      • Audience analysis to understand who your current audience is and who are the people you want to be engaging with. Who are they, what do they care about, and how can you put your brand in front of them?
      • Industry analysis via social listening. What conversations are taking place right now? What content and stories are trending? What should you get involved with?

      How do you create a social media strategy?

      Following an extensive social media audit, a social strategy should outline the what, where, who, when, how, and why of your social pages.

      • What is your social goal? What are you trying to achieve?
      • Where are you going to channel your efforts? Where can you reach your audience?
      • Who is your audience?
      • When will your plan take place? Are there different stages involved?
      • How are you going to reach your goal? How will your tactics and content drive your audience to complete the desired action?
      • Why are you developing a strategy? The why should align to your broader business goals.

      What is social listening?

      Whereas social monitoring is the act of monitoring for specific mentions of your brand, social listening takes it a step further to listen to and understand wider conversations taking place in your industry and who by. Social listening can help you:

      • Assess the performance of your content strategy, identify what works for you and how you compare to you competitors
      • Engage with your customers
      • Address and avoid PR disasters and manage your brand reputation online
      • Track competitors, their updates, campaigns and initiatives
      • Find pain points within your industry and become the brand to solve them
      • Discover new sales leads
      • Identify influencers within your industry and brand advocates
      • Assess brand sentiment


      How many people use social media?

      As of July 2022, there are 4.7 billion active social media users. That’s 59% of the global population!

      How can businesses use social media?

      Brand Awareness and Visibility: Businesses can use social media to increase their visibility among potential customers. By posting regularly and engaging with followers, they can keep their brand at the forefront of their audience’s minds.

      Product Promotion: Businesses can use social media to promote their products or services. This can be through regular posts, promotional campaigns, or sponsored content.

      Customer Engagement: Social media is an excellent tool for engaging with customers. Businesses can respond to comments, answer queries, and even resolve complaints in real-time. This can lead to improved customer satisfaction and brand loyalty.

      Market Research: Social media provides a platform for businesses to gather information about their audience’s preferences, opinions, and behaviors. This can help them tailor their offerings and marketing strategies to meet their customers’ needs.

      Customer Service: More and more consumers are turning to social media for customer service. Businesses can use these platforms to provide timely and efficient customer support.

      Drive Traffic: By sharing links to their website in their social media posts, businesses can drive more traffic to their site, leading to increased leads and sales.

      Content Marketing: Sharing valuable, relevant content on social media can help businesses position themselves as thought leaders in their industry. This can help build trust and credibility with their audience.

      Sales and Lead Generation: Social media platforms now offer various tools and features (like shoppable posts) that businesses can use to sell their products directly or generate leads.

      Community Building: Social media allows businesses to build and nurture an online community around their brand. This not only fosters loyalty but also provides valuable feedback and insights. For example, including humour in your social media strategy can help create a relatable brand.

      Crisis Management: In case of a crisis or PR issue, social media allows businesses to quickly and effectively communicate with their audience, address concerns, and manage their reputation.

      How can you measure social media marketing performance?

      To measure the performance of your social media activity to understand how successful it’s been, you can look at the following metrics:

      • Engagement metrics like social shares, comments, likes and mentions. These metrics help you see how your audience is engaging with your content.
      • Post impressions and reach will help you gage your visibility online by telling you how often your content is being seen, and by how many unique users.
      • Follower growth. Track your follower count across your channels over a time period to see if your audience is growing or not. If your follower numbers are stagnant or declining, you may want to reassess your strategy.
      • Click-through rate (CTR). The higher the CTR is for your posts, the more likely it is your followers find your content compelling.
      • Conversion rate, which refers to the percentage of your audience that complete a desired action; whether it be a purchase or a sign up form. Your conversion data will help you understand how effective your social media is in driving a specific action. In fact, check out how you can use social proof to improve conversions.
      • Social media listening involves monitoring platforms for mentions of your brand and your products or services. You can also monitor competitor mentions if you want. This all helps you see how your brand is perceived, as well as identify areas for improvement.