Working closely with CQF to drive up organic search traffic
The Certificate in Quantitative Finance (CQF) is a globally recognised online quantitative finance course designed to transform your career by equipping you with the specialist quant skills essential to success.
CQF were keen to compete in Google for core commercial and transactional keywords, as well as a selection of more difficult informational keywords.
The CQF course is a Quant Finance Masters alternative and as such it has to compete with the course landing pages from many prominent universities, making a top 3 search ranking a pretty difficult ask!
These well-known universities and popular course providers have incredibly strong domain authority and are already well known in the market.
In order for us to compete with these prominent websites, we needed to ensure first that the CQF content was of a higher quality and length than the competitors and second, the backlink profiles of each targeted page was performing better than the competitors.
The CQF’s reach is global and the SEO strategy had to reflect that by ensuring the content was written for a global audience. Keyword research was conducted on a global scale, and we optimised with the highest search volume being the top priority.
We produced fresh content for transactional/commercial keywords and informational keywords so that CQF would have a larger online presence for anything quant finance related.
The backlinks/online PR also had to have global presence, but more importantly, they had to have a significantly high Domain Rating (DR) from authoritative sources, as CQF was competing with many well-established universities and course providers.
With traffic coming in from across the world, we had to ensure the CQF website was fit to load and serve users globally, on any device. Our technical audit displayed issues and areas of improvement, and we created a plan with steps to take to tackle those.
Besides pushing most of CQF’s main keywords on page 1 of search engines, we also managed to get them ahead of several major universities on search results pages.
Increase in Website Sessions YoY
Increase in Google Impressions YoY
Increase in Goals YoY
Increase in Conversion rate YoY
Moving forward, we aim to continue growing CQF’s competing keywords and push current keywords higher on search result pages. CQF’s organic traffic continues to grow month on month.
Royal College of Art SEO
Targeted SEO campaigns to increase uptake for the RCA’s short courses.
For Wagamama we were able to secure an additional 212% in organic traffic.