Paid Media Agency London
Helping you make the most out of your paid media campaign
We are experienced in delivering a multi-channel mix of digital and traditional advertising campaigns.
Importance of having a multi-channel campaign
At MintTwist, we understand the importance of a multi-channel paid media campaign in driving brand awareness and direct response for our clients.
That’s why we offer comprehensive paid media campaign plans to help our clients reach their target audience through multiple channels and platforms, including social media, search engines, out-of-home, print and programmatic display.
With a wide reach, our clients can increase brand visibility and recall, making it easier for their target audience to associate their products or services with their brand.
City, University of London PPC
Our PPC management reduced the acquisition cost per student by 33%.
Coca-Cola PPC
Over the 2018 World Cup our PPC campaign increased Coca-Cola’s engagement rate by 38%.
- +157% web traffic in the first month
- +33% session time
- -60% bounce rate
- +54% average number pages viewed
Goldsmiths University PPC
A full SEO strategy and large PPC and Social Advertising campaigns to grow student numbers
Cromwell Hospital PPC
Our PPC campaigns focused on brand awareness and increased web visits by 93%.
Discovery Education PPC
Digital advertising campaign for Discovery Education to cultivate curiosity in the classroom
Discover Film PPC
Our multichannel paid activity drove a 115% increase in platform sign ups.
Advertise in the top ad positions
Our PPC experts help you advertise in the top spots across Google Search, Display and Shopping, as well as on Bing.
Campaign optimisation
We’ll manage all aspects of your PPC campaign including bids, audience targeting, devices and ad copy for high campaign performance.
Increase in conversions
With continuous campaign optimisations, we’ll ensure that your budget delivers you the conversions that you need.
Paid Media
Our team includes both channel specialists, and experienced media planners to ensure we’re well equipped to tackle any client’s brief. We use a mix of data-driven insights (first party or third party data) alongside a combination of technology and creativity to drive high performance campaigns that deliver against your business objectives.
All of our media strategies are aimed at delivering your objectives whether that’s awareness, traffic or conversions on-site. Our teams are experts in Paid Search, Display & Programmatic, Paid Social, Video, Audio, Out of Home (OOH) and Press.
Power of Individuality
Our team of experts uses data-driven insights and A/B testing to optimise our clients’ campaigns, focusing on the channels that deliver the best results and drive the most engagement.
We also understand the importance of personalisation in marketing. Our team works collaboratively with our design team or your internal teams to crafts tailored messages for each channel and audience segment, increasing the likelihood of resonating with their target audience and generating a response.
Maintaining a consistent brand image and message across all channels is also critical, and our team works closely with our clients to reinforce their brand recognition and build trust with their audience.
Research and Audit
At MintTwist, we believe that research and auditing are crucial steps in helping our clients achieve their marketing goals.
That’s why it is vital to thoroughly research and audit our clients’ previous and current campaigns before starting any new campaign plans. By conducting research and an audit, we can gain a deep understanding of our clients’ target audience, brand identity, and marketing goals.
The data and information collated during this phase is essential in creating a customised and effective marketing strategy that meets the specific needs of our clients.
Analysing further
Additionally, auditing previous work content allows us to identify areas for improvement and make recommendations that can help drive better results. By reviewing your past campaigns and strategies, we can determine what has worked well and what needs to be changed to achieve better results.
Moreover, researching and auditing our clients’ work content helps us understand the competitive landscape and the market trends in their industry.
This information is crucial in developing a campaign that stands out from the competition and reaches their target audience in a unique and impactful way.
Using the above, our team of experts uses this information to create customised and effective advertising strategies that help our clients achieve their business goals.
Some of the brands we’ve worked with
Ready to talk about your Paid Media project?
Give us some details about you and your project, and we’ll be in touch.
How we report
Frequency of reports
Dashboards, weekly, and monthly reports are essential tools for our team to communicate with clients and showcase the results of our paid media campaigns.
Transparency
These reports allow for transparency and collaboration between the agency and client, highlighting what has worked well and what hasn’t.
Visualisations
The use of data and visuals in these reports can easily demonstrate the impact of the campaigns and how we are delivering against the pre-defined campaign objectives.
Using our expretise
Our experienced team continuously provide data-driven recommendations with your business objectives front of mind. By presenting data-driven insights and actionable suggestions, the agency can position itself as a trusted and valuable partner to your business.
In addition, these reports provide a historical record of the campaigns, which can be useful for future planning and decision making.
By having a clear understanding of what has worked in the past, our teams can make informed decisions on where to allocate resources and what strategies to pursue going forward.
Utilising Emerging Channels
Our team of paid media specialists are always looking for ways to stay ahead of the curve and stay on top of the latest marketing trends.
That’s why we have embraced emerging channels such as Twitch and TikTok and integrated them into our paid media campaigns. Twitch and TikTok are popular platforms that are used by millions of people, especially younger generations.
However, a number of brands are still wary about using these emerging platforms and tend to allocate a large proportion of their advertising budget to the same channels.
By leveraging these channels, we can reach a wider audience and tap into new market segments that may have been previously untapped.
Try something new?
We also believe as an agency that it is important to trial and test new platforms to understand how they may effect your campaign performance.
For example, Twitch is an ideal channel for brands looking to reach gamers and esports enthusiasts. By sponsoring a streamer or hosting a sponsored stream, brands can connect with this audience in a unique and engaging way.
TikTok, on the other hand, is a social media platform that is especially popular among younger generations. By creating and promoting branded content on the platform, we can reach a younger audience and connect with them in a way that feels natural and organic.
Social Advertising
Let our team help direct your social advertising to the people who really matter to you, ultimately increasing conversion rates.
Facebook Advertising
Create meaningful connections with your audience using Facebook advertising.
Media planning and buying
Helping B2B and B2C companies optimise their media planning and buying strategies
Amazon PPC
Increase your sales using Amazon pay-per-click services.
MintTwist have been great to work with; they understood our organisation’s objectives and helped us to build a solid PPC strategy based on this. The success of our paid campaigns have improved enormously as a result.
Josie Gleave
Short Courses Marketing