The project challenges

Nextbase approached us with a goal to improve their organic traffic and rankings for their main keywords to further improve their online sales.

The dash cam industry is highly competitive when it comes to SERP rankings with top competitors being large UK retail stores, both general and specialised. Our primary aim was to overthrow these powerful competitors from their top positions for primary “dashcam” phrases and, in turn, capture a large proportion of organic search traffic.

Robust SEO strategy and plan

As with most of our SEO projects, it’s crucial that a robust strategy and plan are built before starting any monthly SEO management and tasks. Initial set-up work for the Nextbase website included:

• SEO tech audit
  Making sure the site is up-to-speed in both Google’s and users’ eyes
• Keyword research
  Discovering important keyword opportunities to help drive meaningful traffic
• Content strategy
  Ensuring content is produced with best practices in mind and filling content gaps
• Backlink analysis
  Analysis of the off-site status of the domain, taking into account both toxic links and link opportunities

Results

We achieved all keyword ranking KPIs. The development of our primary targeted keywords can be seen below.

Since work began in February 2021, we saw 140% increase in revenue from organic traffic.

And so...

Through our SEO management over six months, we’ve managed to achieve excellent rankings across the three regions and, in turn, significantly increased the overall revenue generated through organic traffic to the domain.