Nextbase approached MintTwist to help grow organic search traffic the UK, US and German markets
We worked closely with Nextbase to stabalise a downward trend in organic traffic and to create a plan to dominate the rankings for their core converting keywords.
The dash cam industry search results pages are highly competitive in the UK, with top positions being dominated by large UK retail stores, such as Argos, Currys and Amazon, as well as other automotive related websites, such as AutoExpress and RAC.
Our primary project objective as an SEO agency, was to overthrow these powerful competitors from their top positions for primary “dashcam” phrases and, in turn, capture a large proportion of organic search traffic.
Robust SEO strategy and plan
It’s crucial that we understood the competitive landscape, before we devised a robust SEO strategy for our monthly SEO activities.
Firstly, we set about interrogating the core competitors to Nextbase, so that we understood what they have been doing in the SEO space and how difficult the challenge of overthrowing them would be.
Once we had a clear picture of how much effort would be involved, as well as collecting some useful tips as to how Google sees the sector, we then set about the other core components of our audit process.
SEO tech audit
Making sure the site is up-to-speed in both Google’s and users’ eyes
Discovering important keyword opportunities to help drive meaningful traffic
Ensuring content is produced with best practices in mind and filling content gaps
Analysis of the off-site status of the domain, taking into account both toxic links and link opportunities
Our plan of action
The audit revealed some interesting data
There were a fair number of technical issues that needed addressing. These were both coding related
We saw that the website was cannibalising its own content, so we undertook a content review and recommended the merge of certain pages.
It became clear that there was an untapped set of complimentary keywords that were highly relevant and indicated a high intent to purchase. We quickly built out a content roadmap to take advantage of these keywords and phrases.
There was a large opportunity to try and dominate the FAQ landscape for ‘dashcams’, so this was added to the content roadmap for monthly development.
Backlink development was required to lower level pages on the domain – our money pages. We set about a program of outreach to drive many more of these deep links.
Surprisingly quick results
The power of the main Nextbase domain was such that our work had an almost immediate impact
In just 6 months we had achieved all the keyword ranking KPIs that we had set out at the beginning of the project.
The monthly development of our primary targeted keywords can be seen below.
Once we had course corrected the UK website, we set about work on the US and DE domains.
A similar process was undertaken to uncover data on the the local competitors in the US and German SEO markets.
There was a lot of complimentary work that could be rolled out from the UK to the US, the German market looked to be a much tougher proposition.
Huge success in organic search
In just 12 months, we have reversed a downward trend and begun to dominate 3 core international markets
Through our SEO services over the course of a six month period, we’ve been able to achieve some truly excellent rankings across the the US, the UK and Germany and, in turn, significantly increased the overall revenue generated through organic traffic to the domain.
Organic sales Year-on-Year were up over 400% thanks to the SEO work from our specialist team.