Goals and Challenges
Quadient UK approached our SEO agency London team with a goal to optimise their on-site content to improve organic rankings for their target audience search terms. We covered various business units such as mailing, business process automation, parcel locker solutions and more. The challenge we faces was non-optimised onsite content and competitors with strong offsite authority.
SEO tech audit
Making sure the site is up-to-speed in both Google’s and users’ eyes
Discovering important keyword opportunities to help drive meaningful traffic
Ensuring content is produced with best practices in mind and filling content gaps
Analysis of the off-site status of the domain, taking into account both toxic links and link opportunities
Bespoke SEO Strategy
Extensive research and analysis phase of work.
Besides the comprehensive keyword research, our SEO team carried out content and backlink audits as well to fully diagnose the issues and develop a roadmap for improvement.
The bespoke SEO strategy consisted of several phases, including:
- Optimisation of priority pages: metadata, schema, internal linking, on-page content and more
- Finding internal linking opportunities to enhance site hierarchy and connect the pages
- Create articles and generate backlinks from other relevant websites to boost the ranking of the priority pages
The quick implementation of our recommendations resulted in improvement in ranking, organic traffic and visibility. We managed to hit all keyword ranking KPIs. The development of our first set of primary targeted keywords can be seen below.
After this initial success, the client was keen to expand the number of targeted keywords. The ranking data for the additional keywords can be seen below.
After this success, the client was keen to expand the number of targeted keywords. The ranking data for the additional keywords can be seen below.
Rise in number of impressions YoY
Growth in the average number of organic clicks to the priority pages YoY
Visibility score KPIs achieved in 6 months