The Royal College of Art offers access to world-leading researchers, practitioners and facilities through innovative masterclasses and workshops.
Utilising search engine optimisation to increase signups for short courses and overall recruitment for postgraduate courses. In addition to attract, engage and build relationships with new audiences across the art, design and humanities industries.
In the summer of 2018, the RCA expanded the number of short courses and summer courses they offered.
Their primary focus was to increase signups for the short courses and overall recruitment for postgraduate courses. As part of the project RCA used the ongoing support and knowledge transfer from us to attract, engage and build relationships with new audiences across the art, design and humanities industries.
Our main goal at MintTwist was to grow the organic visibility of the RCA’s short courses and increase the number of signups.
Throughout our process, we:
We created five workshops for the RCA including On-Page SEO, an introduction to KWR, PPC, content for SEO and a reporting and analytics workshop.
The purpose of these workshops was to transfer knowledge to the marketing and recruitment team and make sure they have all the information needed to continue to work towards their targets.
Four of the workshops have already been held at the university and the last workshop will be held in September. The RCA’s marketing and recruitment team now has more knowledge and information to ensure success.
In just one month, MintTwist’s keyword research has attracted more traffic to the RCA’s featured short course pages on their website.