Product and category optimisation

Optimising product and category pages with rich content and keywords, powered by keyword research and analytics will help to increase your page rankings

Site architecture & navigation

Creating a logical and easy-to-navigate site structure is crucial for e-commerce SEO, making it easy for users and search engine crawlers to find and access content

Ecommerce Backlinks

Earning high-quality backlinks from other relevant, authoritative websites in your industry or niche will significantly improve your e-commerce website’s own authority, helping you to dominate the SERPs.

Our ecommerce seo services

Our team of Ecommerce SEO Experts can help you to improve the visibility of your online store in targeted search results for your products and categories, driving more high quality, high intent traffic to your website, and increasing the authority and relevance of your store.

As a leading SEO agency in London, we have used ecommerce website SEO to help dozens of online stores grow organic traffic to their websites over the last 10 years, and we pride ourselves in how much value we can add to your organic sales channel.

Some of the core tactics that will be looked at for you include:

• Keyword research and analysis
• Meta data review and optimisation
• Product page and category page optimisation
• Product and category content optimisation
• Landing page creation
• Internal linking
• Rich snippets and schema markup
• Blog content and other product rich content
• Guides and how to articles
• Website traffic analysis
• Customer reviews
• Conversion rate optimisation
• Outreach and backlink acquisition
• Influencer outreach
• Guest posting
• Google My Business optimisation
• Local citations

Get a quote

Ready to talk about your ecommerce SEO project?

Give us some details about you and your project, and we’ll be in touch.

    Ecommerce platforms

    We’ve worked with all the major ecommerce platforms when running SEO projects for ecommerce websites.  We regularly work with:

    • Magento
    WordPress and WooCommerce
    • Bigcommerce
    • Shopify
    • 3d cart
    • Sitefinity

    We are also regularly working with much larger enterprise systems such as Oracle ATG and Microsoft Commerce Server.

    Our experience with these platforms also means we can provide SEO migration services when you’re considering re-platforming. If you are looking into a new CMS for your site, here are some re-platforming considerations for ecommerce sites.

    Expert ecommerce website design

    Having a beautiful looking ecommerce website design will help to convert much more of the traffic that your SEO project is generating.

    The work doesn’t stop with a stunning e-commerce website design and a well developed ecommerce administration platform.  There will always be ongoing work to make the ecommerce website work harder for your business and to drive more traffic to your online store.

    Our team of ecommerce development and design experts work closely together with our marketing department to ensure your website will rank well and convert through our search engine optimisation or conversion rate optimisation services.

    Ecommerce stats

    The UK has the third-largest ecommerce market in the world, after China and the United States, with an estimated market size of £141.33 billion in 2021.

    In 2020, ecommerce sales in the UK grew by 14.3%, with online spending accounting for 28.4% of all retail sales, according to the Office for National Statistics.

    COVID-19 pandemic has only accelerated the shift to ecommerce in the UK, with online sales accounting for a record 36.2% of all retail sales in November 2020

    Interestingly, mobile commerce (m-commerce) is still on the rise in the UK, with mobile devices accounting for 47.4% of all ecommerce sales in 2020, according to eMarketer.

    Amazon is the most popular ecommerce platform in the UK, with a market share of 39.7%, followed by eBay (18.1%).  Take a look at our Amazon SEO and Amazon PPC services if this platform is of interest to you.

    Fashion and beauty are the most popular categories for online shopping in the UK, accounting for 27% of all ecommerce sales, followed by homeware and furniture (16%) and electricals (13%), according to a report by Mintel.

    Free delivery is the most important factor for UK consumers when making online purchases, according to a survey by PwC, with 58% of respondents stating that they would abandon their cart if shipping was not free.

    Testimonial image for SEO Ecommerce

    We’ve finally found a partner that can help us optimize and improve every aspect of our digital strategy. We started with web development but quickly realized the real value is MintTwist’s ability to integrate all aspects of our online presence.

    Bibi Nelson

    Managing Director at Bare Conductive

    Ecommerce SEO FAQs

    What is ecommerce SEO?

    Ecommerce SEO is the practice of optimizing ecommerce websites to improve their visibility on search engines and drive more traffic and sales to their business.

    Why is SEO important for ecommerce websites?

    SEO is important for ecommerce websites as it helps improve their visibility on search engines, attract more organic traffic, and drive more sales and revenue to their business.

    What are some important on-page SEO elements for ecommerce websites?

    Important on-page SEO elements for ecommerce websites include keyword research, product titles, descriptions, meta tags, product images, and internal linking.

    How can I optimize my product pages for SEO?

    You can optimize your product pages for SEO by using your target keywords in your product titles, descriptions, and meta tags, providing detailed and informative product descriptions, using high-quality product images, and implementing internal linking.

    What are some off-page SEO tactics for ecommerce websites?

    Off-page SEO tactics for ecommerce websites include building high-quality backlinks, social media marketing, and influencer marketing.

    How can I improve my website's loading speed?

    You can improve your website’s loading speed by optimizing your images, using a content delivery network (CDN), minifying your HTML, CSS, and JavaScript, and reducing the number of plugins and scripts on your website.

    What is the role of content in ecommerce SEO?

    Content plays an important role in ecommerce SEO as it can help improve your website’s visibility on search engines, engage your audience, and drive more traffic and sales to your business.

    How can I optimize my website for mobile devices?

    You can optimize your website for mobile devices by using a responsive design, optimizing your images and videos, and reducing your website’s loading time.

    How can I monitor my website's SEO performance?

    You can monitor your website’s SEO performance using tools like Google Analytics and Google Search Console. These tools can help you track your website’s traffic, ranking, and other metrics.

    How long does it take to see results from ecommerce SEO?

    The time it takes to see results from ecommerce SEO varies depending on various factors such as the competitiveness of your niche, the quality of your website’s content, and your SEO strategy. Generally, it can take anywhere from several weeks to several months to see noticeable results.