The MintTwist Digital Ideas Blog

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MintTwist’s digital insights blog

Our digital experts give insight and comment on the latest digital trends, marketing best practice and research to improve your marketing knowledge.

How SEO Data Can Assist Your Social Media Strategy

While each of these SEO tools will have different capabilities when it comes to social media applications, here are three ways you can use them to help inform your social media strategy.
21 September 2023

Unveiling the power of audience analysis: Gaining insights for effective strategies

In this blog, we will walk you through MintTwist’s comprehensive process of audience analysis, helping you uncover key details about your audience and harness them to drive strategic output.
7 July 2023

What is an SEO audit?

Discover the power of SEO audits in improving your website's visibility and rankings. Learn how to fix technical issues, optimise content, and enhance user experience.
30 June 2023

Google Marketing Live 2023 recap

Read a recap of the Google Marketing Live annual marketing event where new features and products expected to be seen an used are discussed.
23 June 2023

How (and why) you target different types of keywords

Coming up with a list of high-quality keywords with a lot of search volume is important. Read what Ann says about why it is important to diversify your keyword strategy.
17 June 2023

6 key marketing strategies for small businesses in the travel industry

Jesse tells us 6 key strategies to help elevate your business in the travel industry.
9 June 2023

Maximising sales through effective shelf management and digital marketing strategies

Kat tells us how to maximise your sales through effective shelf management and digital marketing.
2 June 2023

Tips to finding the best influencer for your brand: a complete guide

Get tips on how to find the best influencer for your brand and maximise the results.
26 May 2023

Beginners Guide: how to conduct a technical SEO audit

Looking to improve your website's SEO? Our beginner's guide walks you through conducting a technical SEO audit step-by-step. Boost your rankings now!
18 May 2023

Performance Max: Definition, purpose and benefits

Read a breakdown of what Performance Max is and the benefits it can have to your marketing campaign.
12 May 2023

Unlocking the power of ChatGPT for SEO 

ChatGPT has been the talk of the town recently in many circles, and for good reason. See what our SEO team thinks of this new technology and the power it beholds.
5 May 2023

How to build your social media presence – tips and tricks

Maximising your social media is integral to growing your business. We go through the steps you can take to build your social media presence.
27 April 2023

How to enter new markets: Three ways for agencies to approach entering new markets

If you're interested in exploring new markets for your company to enter, then check out the three steps Ann Smarty recommends you follow for success.
20 April 2023

SEO trends in 2023 to guide your SEO strategy

SEO is an ever-changing landscape, so it's important to stay up to date. We run through our predicted SEO trends for 2023 to help you stay ahead.
13 April 2023

Netflix Ads—what do we know so far?

Netflix has launched ads for their basic subscription. For brands considering launching ads on Netflix, here are our considerations.
7 April 2023

Web design trends in 2023

Check out what our web design trends for 2023 are! From colour palette to functionality, we look at the trends different industries should know about.
30 March 2023

Branding design trends in 2023

See which branding design trends in 2023 can help create your brand to become more unique and stand out from the crowd.
16 March 2023

The best web design tools to help with user engagement in 2023

Let’s explore the web design tools you could be using this year to help make your website more engaging.
5 March 2023

Paid media trends in 2023

Check out the paid media trends this year and how our PPC team feel these could benefit your business.
24 February 2023

SEO events in 2023

See what SEO events in 2023 could be of interest to you and why the SEO team think these are a must-visit.
11 February 2023

How to start a blog to diversify your site’s rankings

Check out what Ann thinks are the key steps to take to blog writing skills to the next step and diversify your site rankings.
1 February 2023

How to use your analytics data to grow your business

Read what Jesse has to say about the various ways you can use your data to help your business.
25 January 2023

New social media platforms for 2023

Understand what new social media platforms Emily thinks will have an influence on your marketing strategy this year.
20 January 2023

Social media trends for 2023

See what tools you can tap into to help optimise your social media activity.
15 January 2023

Domain Authority vs Topical Authority

Domain authority and topical authority, how do they compare?
3 January 2023

The 9 best Christmas advertising campaigns of all time

We have dug into the archives to bring you our favourite Christmas advertising campaigns of all time.
25 December 2022

Sustainable marketing strategies to incorporate into your business today

Improving your digital strategy by incorporating sustainable marketing might be what you need. Learn more to see how you can incorporate these strategies into your business.
30 October 2022

Re-platforming: 6 things merchants need to know when making the switch

Migrating from your current CMS to one that better fits your needs, learn six things you need to know and more on how re-platforming can help scale up.
11 October 2022

How and why to invest into smart link acquisition

Link acquisition is fundamental for any SEO strategy. Learn more here to understand how and why you should invest in link acquisition.
30 September 2022

Why run competitive analysis of keywords?

An in-depth analysis on why competitive analysis is pivotal for your SEO strategy
17 September 2022

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