The MintTwist Digital Ideas BlogMintTwist

Hreflang tags and what you need to know

Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpageIf you have multiple versions of the same page in different languages (as Wagamama does), you can use the hreflang tag to tell search engines like Google about these variations. This helps them to serve the correct version of the URL to users.

16 November 2023

Unveiling your social media influence: strategies for success

This article outlines essential strategies that can lead aspirants toward becoming not just influencers, but game-changers in this dynamic digital space.

10 November 2023

Creating a business website: basic do’s and don’ts

Here are the different do’s and don’ts of creating a business website. Learning how to create a good business website will keep attracting customers and, in the long-term, increase your ROI.

3 November 2023

Keywords: their importance in SEO today

In digital marketing, keywords are terms and phrases people use to search for something on the internet, whether it be information, products, services or more. Anytime you jump on Google (or any search engine) to find something, the phrase you’re searching is a keyword.Let’s take a closer look at keywords and their importance, identifying the right keywords for your brand and where to use those keywords.

27 October 2023

Introducing AFINNity: a digital marketing podcast

FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.

25 October 2023

Driving organic social media traffic to your ecommerce store

In this blog post, Anand explores how you can use organic social media for your own e-commerce business.

28 September 2023

How SEO data can assist your social media strategy

While each of these SEO tools will have different capabilities when it comes to social media applications, here are three ways you can use them to help inform your social media strategy.

25 July 2023

Unveiling the power of audience analysis: Gaining insights for effective strategies

In this blog, we will walk you through MintTwist’s comprehensive process of audience analysis, helping you uncover key details about your audience and harness them to drive strategic output.

7 July 2023

What is an SEO audit?

Discover the power of SEO audits in improving your website's visibility and rankings. Learn how to fix technical issues, optimise content, and enhance user experience.

30 June 2023

Google Marketing Live 2023 recap

Read a recap of the Google Marketing Live annual marketing event where new features and products expected to be seen an used are discussed.

23 June 2023

How (and why) you target different types of keywords

Coming up with a list of high-quality keywords with a lot of search volume is important. Read what Ann says about why it is important to diversify your keyword strategy.

17 June 2023

6 key marketing strategies for small businesses in the travel industry

Jesse tells us 6 key strategies to help elevate your business in the travel industry.

9 June 2023

Maximising sales through effective shelf management and digital marketing strategies

Kat tells us how to maximise your sales through effective shelf management and digital marketing.

2 June 2023

Tips to finding the best influencer for your brand: a complete guide

Get tips on how to find the best influencer for your brand and maximise the results.

26 May 2023

Beginners Guide: how to conduct a technical SEO audit

Looking to improve your website's SEO? Our beginner's guide walks you through conducting a technical SEO audit step-by-step. Boost your rankings now!

18 May 2023

Performance Max: Definition, purpose and benefits

Read a breakdown of what Performance Max is and the benefits it can have to your marketing campaign.

12 May 2023

Unlocking the power of ChatGPT for SEO

ChatGPT has been the talk of the town recently in many circles, and for good reason. See what our SEO team thinks of this new technology and the power it beholds.

5 May 2023

How to build your social media presence – tips and tricks

Maximising your social media is integral to growing your business. We go through the steps you can take to build your social media presence.

27 April 2023

How to enter new markets: Three ways for agencies to approach entering new markets

If you're interested in exploring new markets for your company to enter, then check out the three steps Ann Smarty recommends you follow for success.

20 April 2023

SEO trends in 2023 to guide your SEO strategy

SEO is an ever-changing landscape, so it's important to stay up to date. We run through our predicted SEO trends for 2023 to help you stay ahead.

13 April 2023

Netflix Ads—what do we know so far?

Netflix has launched ads for their basic subscription. For brands considering launching ads on Netflix, here are our considerations.

7 April 2023

Web design trends in 2023

Check out what our web design trends for 2023 are! From colour palette to functionality, we look at the trends different industries should know about.

30 March 2023

Branding design trends in 2023

See which branding design trends in 2023 can help create your brand to become more unique and stand out from the crowd.

16 March 2023

The best web design tools to help with user engagement in 2023

Let’s explore the web design tools you could be using this year to help make your website more engaging.

5 March 2023

Paid media trends in 2023

Check out the paid media trends this year and how our PPC team feel these could benefit your business.

24 February 2023

SEO events in 2023

See what SEO events in 2023 could be of interest to you and why the SEO team think these are a must-visit.

11 February 2023

How to start a blog to diversify your site’s rankings

Check out what Ann thinks are the key steps to take to blog writing skills to the next step and diversify your site rankings.

1 February 2023

How to use your analytics data to grow your business

Read what Jesse has to say about the various ways you can use your data to help your business.

25 January 2023

New social media platforms for 2023

Understand what new social media platforms Emily thinks will have an influence on your marketing strategy this year.

20 January 2023

Social media trends for 2023

See what tools you can tap into to help optimise your social media activity.

15 January 2023

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MintTwist’s digital insights blog

Our digital experts give insight and comment on the latest digital trends, marketing best practice and research to improve your marketing knowledge.