Digital transformation is much more than creating digital products.
Digitisation of business and process is driving a fundamental change in society that is transforming the way businesses work and interact with their customers, their supply chains and their employees.
True digital transformation needs to involve every aspect of your company. It is about doing business in a digital world where the lines are becoming ever more blurred between the traditional ways of doing things, and the new digital versions of those same things. Digital now permeates every part of a business and it is time to plan for your future success.
With the speed at which digital is affecting our daily lives, and the rate at which this is accelerating, businesses need to keep up and be just as be fast at reacting and changing themselves in order to meet that customer behaviour.
A business wide transformation projects will require input from every aspect of your business, therefore it is crucial that you are able to get a buy in from your senior management team and the company card in order that the subsequent changes to infrastructure and processes are a success.
Without this company wide buy in, it is extremely difficult to make the desired impact. The internal challenge is to make sure that you have this in place before undertaking a project of this scale.
Once you have the vision agreed with senior members of the business, it is important that these changes are then shared through the rest of the company. Digital transformation is about adapting the culture of the business and the way it operates to work with new technology, rather than shoehorning the selected technology stack to fit the business.
Successful digital transformation projects will
Customer behaviours change just as fast as the technology does so it is important that any transformation project is constantly checking if it serves a real customer need. You should not be doing things just because it sounds like a good idea.
The change that you embrace as a business should evolve into a continuous process, not seen as a one off project. It’s a way of thinking that should never stop.
MintTwist is your digital transformation partner in London.
Our digital knowledge and expertise could be just what you need to help your business meet its potential.