Project summary

Ninja Tune is a legendary London based independent English record label created in 1990 by the duo known as Coldcut: pioneers of the emerging hip-hop/electro scene.

Ninja Tune approached us to create a new website design for their exclusive production music library, creating an extensive, intuitive and bespoke search engine of Ninja Tune Production Music.

The objective

For our team of Laravel developers to create a new platform for Ninja tune which will allow them to market their huge back catalogue of music to the production music industry in new and interesting ways.

The design of the new Ninja Tune Records website needed to focus on providing a modern, intuitive, and user-friendly interface that appeals to the target audience of music professionals and enthusiasts.

We needed to stand out in an ever more competitive and crowded space.

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A design to cut through the noise

Bringing the production music library to life

Taking our cue from the main Ninja Tune Brand, our website designers in London  created an easy to use client facing platform which is bold, bright, clear and easy to navigate.

The website’s design incorporated a clean and minimalistic approach, making use of the brand colours, coupled with striking imagery and bold typography.

One standout design feature is the record spinning animation that plays when users play a track, which adds an immersive and interactive element to the user experience.

Additionally, the website’s responsive design ensures optimal functionality, aesthetics, and user experience across all devices and screen sizes.

Browsing the website, there is a seamless user journey which allows them to search, bookmark and download from the library of production music.

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MintTwist helped us to create a completely new business line with the music library. The creative input the team had was invaluable and we are delighted with out new website.

Anastasia Pegi

Marketing Manager

Technology

The new Ninja Tune Records website offers a range of functionalities and features that cater to the needs of its target audience.

Built using the modern Laravel website development framework, we integrated with the Harvest Media content management system to handle the tracks and built a content management system to handle the textual marketing content.

Nifty Javascript enables the player to continue playing songs between page loads.

The My Account area, in particular, has been well-received by users, allowing them to easily manage their account information, licenses, and payment details.

The playlist creation feature has also been popular, allowing users to easily create and save playlists of their favorite tracks.

Users can also share playlists on social media platforms, making it easier to collaborate and share music with colleagues and clients.

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2,000

Searchable tracks online

6

Number of months for the website to pay for itself

+43%

Repeat visitor rate

Search

The search functionality is a stand-out feature, providing quick access to all the music in the library, and something the whole website development agency is proud of.

From immediate results in the drop down menu, based on the search query, to a predictive search weighted by most recent, users can find what they need in seconds either by keyword, or one of the many filters –  genre, mood, instrument, production, album

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The result

A fantastic new website for the iconic music label, we couldn’t be more proud of the work we delivered.

Since the launch, the number of users visiting the production music library is increasing month on month.

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