Ninja Tune Web Design & Development Case Study | Laravel | MintTwist
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Ninja Tune

Ninja Tune are an independent record label based in London created in 1990 by the duo Coldcut.

We built a new website using modern technology to deliver a new spin on production music libraries.

Project summary

Ninja Tune is a legendary London based independent English record label created in 1990 by the duo known as Coldcut: pioneers of the emerging hip-hop/electro scene.

Ninja Tune approached us to design and develop their website and exclusive production music library, creating an extensive, intuitive and bespoke search engine of Ninja Tune Production Music.

The objective

To create a new platform for Ninja tune which will allow them to market their huge back catalogue of music to the production music industry in new and interesting ways.

Design

Taking our cue from the main Ninja Tune Brand, we created an easy to use client facing platform which is bold, bright, clear and easy to navigate.

The user has a seamless journey which allows them to search, bookmark and download from the library of production music.

MintTwist helped us to create a completely new business line with the music library. The creative input the team had was invaluable and we are delighted with out new website.
Anastasia PegiMarketing Manager

Technology

Built using the Laravel PHP framework, we integrated with the Harvest Media content management system to handle the tracks and built a content management system to handle the textual marketing content.

Nifty Javascript enables the player to continue playing songs between page loads.

2,000

Searchable tracks online

6

Number of months for the website to pay for itself

43%

Repeat visitor rate

18

Wireframes turned into designs

Search

The search functionality is a stand-out feature, providing quick access to all the music in the library.

From immediate results in the drop down menu, based on the search query, to a predictive search weighted by most recent, users can find what they need in seconds either by keyword, or one of the many filters –  genre, mood, instrument, production, album

ninja tune phone

The result

A fantastic new website for the iconic music label.

Since the launch, new registrations are significantly up on last years performance and the number of repeat visitors is on the rise.

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