To engage with Generation Z, universities can’t just adopt a straightforward marketing approach. The distinctive attitudes and behaviours of this demographic pose a completely new set of challenges to marketers and recruiters.
About digital agency MintTwist
MintTwist is an award-winning international digital agency working with professional services organisations to create inspiring digital campaigns. It is our mission to create digital campaigns that are not only innovative and market leading – but most importantly, deliver ROI.