A free Whitepaper from Colin Cheng at MintTwist
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To engage with Generation Z, universities can’t just adopt a straightforward marketing approach. The distinctive attitudes and behaviours of this demographic pose a completely new set of challenges to marketers and recruiters.
"Students and the people that engage with City will be talking about us online whether we choose to actively listen and engage or not, so it's far better for us to be in the social space so we can learn as much as possible and offer the level of customer service that digital natives have come to expect." Sabrina Francis, Social Media Officer at City, University of London
MintTwist is an award-winning international digital agency working with professional services organisations to create inspiring digital campaigns. It is our mission to create digital campaigns that are not only innovative and market leading – but most importantly, deliver ROI.