History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Facebook Buys WhatsApp    

Facebook bought Whatsapp, the mobile-messaging channel, for $22 billion in 2014. At the same time, the tech start-up had 400 million active users. In 2013, the platform generated $10.2 million revenue. 

Google Pigeon Is Launched    

Google’s most recent algorithm update changed local search results and modified how location search queries are understood by the search engine, making it easier for users to discover what was “near them.” 

Facebook Launches Video Ads    

To stay on equal footing with the various ways to advertise on social media, Facebook released a new way to advertise on the platform- premium video ads, each 15 seconds long.