History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Google Search Result ‘Not Provided’    

Google began to mark searches made on secure Google pages as ‘Not Provided’. This update stops digital marketers from viewing which search query brought relevant traffic to site or app.  

Real-Time Analytics    

Google’s Real-Time analytics provides up-to-the-minute data on what is currently happening on a brand or company’s site or app. Data is updated seconds after an action is taken on the site or app. 

Marketing Automation Begins To Expand    

Marketing automation, particularly in email marketing, began to take off.

Google+ Rolls Out    

Hopping on the social media bandwagon, Google launched its own social network, Google+ in 2011. Google+ is Google’s fourth attempt at creating a popular social channel. 

Snapchat Is Launched    

Snapchat, an incredibly popular social platform with younger audiences, is launched. Snapchat is an instant image massaging channel, created by students from Stanford University. 

Google’s Latest Algorithm    

Constantly testing and releasing new algorithms to guarantee that searchers receive the most relevant information, Google launched its latest algorithm, Panda. The algorithm requires sites to feature rich content.