History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Google’s New Algorithms    

Google released two new algorithms called ‘Jagger’ and ‘Big Daddy’ to combat link spamming. Along with these algorithms, sites with suspicious inbound links will automatically lose ranking positions. 

Combat Spam    

The NoFollow tag is created to disavow un-trusted inbound links. Webmasters are given greater control to stop spammers from directing useless traffic to their sites’. 

Google Analytics Is Released    

For digital marketers, Google Analytics was just the tool needed. Providing data on a site’s visitors customer journey and behaviour, the service was offered by Google in November 2005. Now, companies can view and report upon their online marketing campaigns and turn insight into appropriate action. 

The First YouTube Video    

YouTube, the second most used search engine after Google and the most popular video-sharing website was launched in February 2005 by three former PayPal employees. It was later bought by Google in October 2006 for $1.65 billion. The ‘Me at the zoo’ video started it all off.

Reddit Is Launched    

Founded in 2005, Reddit is an entertainment and social news website. Users can vote to decide the post entries’ position on the page. The platform now has 542 million monthly visitors, ranking #25 in the world. 

‘The Facebook’ Becomes Facebook    

The ‘Facebook.com’ domain was purchased for $200,000 on 1 August 2015. Both Google and Yahoo offered Facebook founder Mark Zuckerberg $2 billion, which he declined. Today, Facebook has more than 1.65 billion users.