History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Online Ads Take Another Leap Forward    

DoubleClick, an online ad-services providing agency provided online advertising, creating a way to track banner ad clicks and consumer behaviour so that return-on-investment (ROI) could be properly reported. 


Who Can Forget Hotmail?    

In 1995 Hotmail co-founders Sabeer Bhatia and Jack Smith pitched their idea of a free email service to the venture capital firm Draper Fisher Jurveston. The first praised the idea, but couldn’t fathom how this service would attract users and be profitable. However, HoTMaiL (with HTML in upper case letters) was launched to much fanfare. The unlimited storage was one of the main USPs.


Amazon Is Launched    

On May 28, 1996, Amazon was launched and online shopping and streaming was never the same. The company has matured over the years and is now a homebase for purchasing products.