History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Apple introduces the iPhone 8, iPhone 8 plus, and the new iPhone X with Face ID    

Apple introduced Face ID with the iPhone X, a new way to secure the phone. The iPhone X uses Face ID, technology that unlocks the phone by using infrared and visible light scans to uniquely identify your face. It works in a variety of conditions and is extremely secure. For now, the hardware requirements for Face ID are only found in the upcoming iPhone X. All other new iPhone models and all existing ones will retain Touch ID. Users can still use Touch ID if they don’t prefer the Face ID option.

Quantum computing shows signs of becoming a practical technology    

Google’s New Chip Is a Stepping Stone to Quantum Computing Supremacy. The search giant plans to reach a milestone in computing history before the year is out. Leader of the Google research group John Martinis is working on building astonishingly powerful computer chips that manipulate data using the quirks of quantum physics. Martinis anticipated that his team will build a device that achieves “quantum supremacy,” meaning it can perform a calculation that’s beyond the reach of any conventional computer.

A DeepMind AI from Google beats Go champion Lee Se-dol for the third straight time at playing the ancient Chinese board game of Go    

Google’s AlphaGo computer program has won a third and decisive encounter with a top-ranked player of the Chinese board game Go in a victory marking significant developments in artificial intelligence. Lee Sedol, who is the world’s second best player of the strategy game, lost three games in a row in Seoul to AI program. Google’s DeepMind computer program won $1m through the victory, marking significant development in artificial intelligence.

Three nano-technologists win the Nobel Prize in Chemistry for building miniature machines out of molecules    

This year’s Nobel Prize in Chemistry has been awarded to three scientists who figured out how to build tiny machines out of molecules. The machines, which include a nano-sized car, are invisible to the human eye and have important implications in medicine and other fields. These machines are molecules with tiny movable parts that move in controlled ways and are a thousand times thinner than a strand of hair. The actual development of the machines by today’s Nobel laureates was a big step forward for nanotechnology and may be useful in medicine and energy storage.

From DVD Rentals To Streaming    

In 2007, Netflix introduced streaming, allowing members to view TV shows and movies instantly. No longer is Netflix a DVD rental site, but the most used streaming platform. 

The First iPhone Is Launched    

The first of the revolutionary Apple iPhone was launched on 1 January, 2007.  

Google Goes Public    

The search engine Google went public in August 2004. 19.6 million shares were offered at a price of $85 per share. With the search engine going public, some employees who had large stakes in the company became instant millionaires.

The Favoured Blog Platform Is Launched    

WordPress, the most used and user friendly blog-writing channel, is launched in 2003. The emergence of this simple PHP platform allows everyone easy access to create and share. 

Apple ‘Panther’ Is Released    

Safari replaces Microsoft’s Internet Explorer as the default web browser in OS X Panther.

Kingston Communications launches KIT    

Kingston Communications, a regional telecommunications operator in the UK, launched KIT – Kingston Interactive Television. KIT was one of the first companies to launch video on demand. Unfortunately, the KIT service was terminated when subscriber numbers fell from around 10,000 to 4,000 in 2006. 

Dot-Com Bubble Bursts    

On March 11, 2000, technology shares began to fall as the dot-com bubble burst. The dot-com boom lasted only 3 years, from 1997 to 2000. Silicon Valley had a 17% declination in high-tech industries and lost 85,000 jobs.

Kodiak Is Introduced    

In September 2000, Apple introduced Mac OS X Public Beta, internally named ‘Kodiak.’ It was the first publicly available version of Mac OS and could be purchased by users for $30. 

Blogger.com Is Launched    

On August 23, 1999, Blogger.com was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularise the “diary-esque” blog initiative. 

Couch Potatoes Rejoice! Netflix Is Launched    

Two software engineers, Reed Hastings and Marc Rudolph founded Netflix to rent movies on DVD. However, with the potential of streaming videos and TV shows, the service adopted a monthly subscription model: unlimited rentals for a single monthly rate. 

Web Feed Formats Are Launched    

RSS is the first version of the web feed formats used to publish frequently updated works in Netscape. RSS feeds enable publishers to populate and publish information automatically. Additionally, RSS feeds provide users with to-the-minute updates from favoured websites. 


Released in 1995, Internet Explorer was one of the most used web browsers, hitting an all time usage share of 95% during 2002 and 2003. On March 17, 2015, Microsoft released ‘Microsoft Edge,’ which replaced Internet Explorer. 

The World Wide Web Is Made Public    

On 30 April 1993 CERN made the world wide web a public entity by releasing the software into the public domain. 

World Wide Web Is Born    

In 1989, Tim Berners-Lee, a British scientist at CERN, invented the World Wide Web (WWW). It was originally developed for meeting the demand for automatic information-sharing between scientists in universities and institutions around the world.

Windows 2.0 Is Released    

Windows 2.0 is a 16-bit Microsoft Windows GUI-based operating environment that was released on December 9, 1987. Compared to Windows 1.0, Windows 2.0 allowed application windows to overlap each other and had more sophisticated keyboard-shortcuts.

The First Tablet In The World    

The Linus Write-Top, released in 1987, allowed users to write directly on the screen with the included stylus. It is not a touch screen but a touch screen in which a voltage is applied to the screen edges, and a stylus detects the voltage at the touched location. 

Windows 1.0 Is Released    

Released on November 20, 1985 as the first version of the Microsoft Windows line, the Windows 1.0 is a personal computer. Its development was spearheaded by the company founder, Bill Gates, after seeing a demo of a similar software suite known as Visi On at COMDEX.

The Mac Is Introduced    

Directed by Ridley Scott, Apple introduced the Apple Macintosh personal computer in a commercial that’s only national airing was during the third quarter of the Superbowl XVIII. English athlete Anya Major performed as the unnamed heroine. She represented the coming of the Macintosh as a means of saving humanity from “conformity”. The theme of the commercial was an allusion to George Orwell’s noted novel, Nineteen Eighty-Four.


The first IBM personal computer, formally known as the IBM Model 5150, used Microsoft´s MS-DOS operating system. The IBM PC revolutionised business computing by becoming the first PC to gain widespread adoption by industry.


MicroSoft Disk Operating System, MS-DOS,  was an operating system for x86-based personal computers mostly developed by Microsoft. It was the most commonly used member of the DOS family of operating systems and was the main operating system for IBM compatible personal computers during the 1980s and the early 1990s.