Knoops case study | MintTwist
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Knoops

MintTwist were tasked with helping create an all-round social brand narrative, grow following and build engagement across Facebook, Instagram and Twitter.

Knoops photographed by Jamie Lau/Studio Lau

Strategy

We started with an audit of their current social platforms, in-depth analysis of their industry using social listening, audience analysis and competitor benchmarking.

As a result, we developed a robust content strategy and dynamic monthly content calendar customised to each platform to reflect their unique brand values, audience interests and marketing plans and more importantly to create and maintain this beloved brand’s social identity and story in a rapid and highly competitive industry.

Knoops photographed by Jamie Lau/Studio Lau

Knoops photographed by Jamie Lau/Studio Lau

Objectives

Our content was able to create an engaging brand story telling on social media while focusing on…

  • Highlighting their key USPs, core brand values and awareness on offerings
  • Building a community on social by encouraging and actively utilising
  • Creating interactive Instagram Stories and leveraging latest platform features such as Instagram Guides, Reels, Shops and more to drive engagement

We worked closely with the brand team on plans to magnify key marketing and PR events on social media, such as new store openings, influencer content, new product launches, in-store and online promotions and more.

I have really enjoyed working with MintTwist—they’ve really helped grow awareness of our brand, through both paid and organic social channels. They are responsive and professional, helping us to test and learn through a variety of strategies to drive in-store footfall and online sales.
Anna ChapmanHead of Marketing

And so…

Knoops decided to continue working with us beyond our initial engagement period and we continue to partner with them on their incredibly tempting and delicious adventures in the world of hot chocolate.

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