A social strategy to compliment the popular hot chocolate brand
Knoops are experts in crafted chocolate drinks, selling both online and in-store.
The project challenges
Knoops needed a social strategy to complement their tremendous business growth across the UK.
We started with an audit of their current social platforms, an in-depth analysis of their industry using social listening, audience analysis, and competitor benchmarking.
As a result, we developed a robust content strategy and dynamic monthly content calendar customised to each platform to reflect their unique brand values, audience interests, and marketing plans. More importantly, our strategy looked to create and maintain this beloved brand’s social identity and story in a rapid and highly competitive industry.
Our content was able to create engaging brand storytelling on social media while focusing on…
Highlighting their key USPs, core brand values and awareness on offerings
Building a community on social by encouraging and actively utilising
Creating interactive Instagram stories
Leveraging latest platform features such as Instagram guides, reels, shops, and more to drive engagement
We worked closely with the brand team on plans to magnify key marketing and PR events on social media, such as new store openings, influencer content, new product launches, in-store and online promotions and more.
What was achieved on Knoops' Instagram profile after a year working together?
We continue to partner with Knoops on their incredibly tempting and delicious adventures in the world of hot chocolate, providing both a strategic insights and consistently creative new ideas.
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