The project challenges

Knoops needed a social strategy to complement their tremendous business growth across the UK.

We started with an audit of their current social platforms, an in-depth analysis of their industry using social listening, audience analysis, and competitor benchmarking.

As a result, we developed a robust content strategy and dynamic monthly content calendar customised to each platform to reflect their unique brand values, audience interests, and marketing plans. More importantly, our strategy looked to create and maintain this beloved brand’s social identity and story in a rapid and highly competitive industry.


Our content was able to create engaging brand storytelling on social media while focusing on…

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Highlighting their key USPs, core brand values and awareness on offerings
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Building a community on social by encouraging and actively utilising
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Creating interactive Instagram stories
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Leveraging latest platform features such as Instagram guides, reels, shops, and more to drive engagement

We worked closely with the brand team on plans to magnify key marketing and PR events on social media, such as new store openings, influencer content, new product launches, in-store and online promotions and more.

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The result

What was achieved on Knoops' Instagram profile after a year working together?

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Total impressions


Average reach


Total engagement

And so...

We continue to partner with Knoops on their incredibly tempting and delicious adventures in the world of hot chocolate, providing both a strategic insights and consistently creative new ideas.

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I have really enjoyed working with MintTwist—they’ve really helped grow awareness of our brand, through both paid and organic social channels. They are responsive and professional, helping us to test and learn through a variety of strategies to drive in-store footfall and online sales.

Anna Chapman

Head of Marketing
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