For small, medium and large businesses, the increase in user generated content such as reviews actually poses significant risks. Competitors have been reported creating negative online reviews of each other in order to gain an advantage in the market. Equally, overly critical individuals can have a significant influence on other users which could cost a business money.
Brand defence and reputation management strategies will vary for different individuals and businesses. Nevertheless, the general key to successful brand reputation management is constant analysis and investigation of yourself and anything or anyone who relies on your brand.
At MintTwist we have the experience needed to successfully defend or build a brand’s reputation. With a good reputation, your brand is on the right path to success.
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