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  • +33% average reach
  • +314% organic engagement
  • +166% average reach
  • +70% organic engagement
Nextbase

Social media management for Nextbase; the market leader for smart Dash Cams in the UK, with a growing presence globally

Social media that fits your business

Not all forms of social media and social advertising fit every business. Some find that a single Facebook account or Linkedin page will do, whilst others can make good use of Instagram, Twitter, Snapchat, YouTube and TikTok to showcase their products/services and brand. Whatever your business, our social media team offers:

• Social media audit
• Social media strategy
• Social media consulting
• Content calendar creation
• Post creation
• Social media analysis
• Social listening reports and insights
We will work closely with you to put together the right package for your business that includes making use of any internal resources available to us. We want to ensure that the services we offer are at the right level for your company and making use of your existing team is a fantastic way to cost-effectively distribute the monthly work.

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    Social media strategy

    To build a successful social media strategy it’s important to first know exactly what it is you want to achieve. That is why our team will work closely with you to develop a strong understanding of your brand and establish your social objectives.

    Once your goals have been set, we will undertake a full social media audit, as well as using social listening tools, to understand:

    • Your current profile, who your followers are and what content has worked best for you so far
    • Your target audience and the content they with engage most. What are they looking for and what would they like to see from your brand?
    • Your competitors, what is and isn’t working for them and how to gain competitive advantage
    All of which will be incorporated into your ongoing strategy.

    Content and post creation for social media

    Developing on your social strategy we will create post mock-ups including your creatives, copy and hashtags and rationale to how each post fits into your overall aim and what value it will provide your audience. At this stage in particular we are flexible in working with your in-house team, whether it be a Social Media Manager or In-House Creative Designer, we can work closely with your team to produce the best post for you.

    Through social listening we can also help develop campaigns to specifically address the wants of your target audience by identifying specific pain points within your industry or common discussions within your industry you may be unaware of. We can help you understand what your audience is talking about and how to use it to your advantage in order to broaden your reach by talking about more than ‘just or brand’ and increase trust and engagement rates by sharing knowledge of value to your audience.

    Social media content calendar

    We will develop a social media content calendar to reflect your business goals through the best platforms available to you. Our team of experts will monitor your profile’s progress to continuously adapt and optimise your social media strategy. This includes the use of different post formats, copy, images and hashtags as well as publishing at the optimum times and frequency in order to increase your engagement rates.

    If you want to maintain a high level of control over your content, we can also implement approval workflows within our social media management tools meaning nothing will be posted without your final go ahead.

    Reputation management advise

    Social media isn’t just about sharing, listening is just as important. The chances are that your customers are talking about you on social media already, regardless of whether or not you’re listening. By participating in and facilitating the discussion on social media, you ensure that you control your brand’s message, reputation and continue to expand your reach.

    We will offer top advise on reputation and community management to ensure you continue to build relationships and maintain positive brand perception. Through our tools, we can monitor all mentions of your brand on social to ensure nothing goes unmissed again. Whether it’s responding to someone talking positively about your product, handling customer service requests or just getting involved in more general conversations we will put your brand at the forefront to increase positive exposure.

    The full social media package

    As a digital agency, we can align your social media strategy with other aspects of your digital marketing to drive the best results for your brand. We can incorporate social listening, paid social ads, promoted posts and influencer strategies as well as improving your wider content marketing and video strategies to continuously optimise, reach new customers and form deeper relationships. Let us know what you want and we can create a bespoke package to fulfil your needs!

    Some of the brands we’ve worked with

    Testimonial image for Social Media Management

    MintTwist were fantastic from start to finish!

    Samantha Barrow

    Head of Marketing at REaD Group

    Frequently Asked Questions in Social Media

    Why work with an agency for social media management?

    • Benefit from a team of specialists rather than 1 internal social media manager. Working with an agency you’ll have access to social strategists, content specialists, data analysts, designers, community managers, paid media specialists, all provided to you at the right quantity when you need them.
    Save you team’s time – Take the burden off your internal team by handing over the workload to an agency.
    • Stay up to date on social trends and changes – Our team lives and breathes social media. They’ll be checking for updates so you don’t have to. we’ll feedback the most important ones to you and an action plan of how to implement changes.
    • Have access to pricey, leading social media tools. Better understand, your industry, your audience and how you’re performing.

    What is social listening?

    Whereas social monitoring is the act of monitoring for specific mentions of your brand, social listening takes it a step further to listen to and understand wider conversations taking place in your industry and who by. Social listening can help you:

    • Assess the performance of your content strategy, identify what works for you and how you compare to you competitors
    • Engage with your customers
    • Address and avoid PR disasters and manage your brand reputation online
    • Track competitors, their updates, campaigns and initiatives
    • Find pain points within your industry and become the brand to solve them
    • Discover new sales leads
    • Identify influencers within your industry and brand advocates
    • Assess brand sentiment

    How do you conduct a social media audit?

    A social media audit involves:

    • Assessing the performance of previous content in terms of formats, topics, imagery, copy and hashtags to understand what has worked best previously
    • Profile considerations to ensure information is clearly presented and visually reflects your brand’s personality
    • Analysing competitor pages to see what works for them, take inspiration, and benchmark
    • Audience analysis to understand who your current audience is and who are the people you want to be engaging with. Who are they, what do they care about, and how can you put your brand in front of them?
    • Industry analysis via social listening. What conversations are taking place right now? What content and stories are trending? What should you get involved with?

    How do you create a social media strategy?

    Following an extensive social media audit, a social strategy should outline the what, where, who, when, how, and why of your social pages.

    • What is your social goal? What are you trying to achieve?
    • Where are you going to channel your efforts? Where can you reach your audience?
    • Who is your audience?
    • When will your plan take place? Are there different stages involved?
    • How are you going to reach your goal? How will your tactics and content drive your audience to complete the desired action?
    • Why are you developing a strategy? The why should align to your broader business goals.

    How many people use social media?

    As of July 2022, there are 4.7 billion active social media users. That’s 59% of the global population!