A data-led creative approach to social media

We take pride in being a data-led agency. We all know a strong social presence requires bundles of creativity. But what happens when this is tailored to your audience’s personality, interests, and buying behaviour? Success.

Our team of social media experts work seamlessly with you to develop deep understanding of your brand before carrying out a full social audit and strategy to uncover insights into what your audience really cares about and what works in your industry.

We frequently collaborate with various teams (including PR, PPC, SEO, and customer service) to make best use of content across various streams and share insights to benefit all.

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Explore the case study
  • +33% average reach
  • +314% organic engagement
  • +166% average reach
  • +70% organic engagement
Nextbase

Social media management for Nextbase; the market leader for smart Dash Cams in the UK, with a growing presence globally

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    Just so you know, we’re not in the business of selling your data, nor will we add you to a marketing list for contacting us here. We invite you to read our Privacy Policy to see how we handle your details.

    How can we work best together?

    Social media management requires a lot of work. And you may already be nailing certain aspects of it.

    We offer off-the-shelf packages as well as being highly flexible to build custom arrangements that are right for you. Our team will work closely to understand your internal resources as well as what you’re trying to achieve, to pair our strategic and creative experts in the right dosage. We pride ourselves in being completely transparent and will develop a plan which makes strategic and financial sense.

    Enhance your brand perception

    Drive awareness of what your brand does and who you really are

    See your engagement skyrocket

    Get creative by tailoring your content to your audience

    Drive users through the purchase funnel

    Provide information about your products and services in a social friendly way and lead users to their next step

    Reputation management advice

    Social media isn’t just about sharing, listening is just as important. Chances are your customers are talking about you on social media already, regardless whether or not you’re listening. By facilitating and participating in the discussion on social media, you ensure that you control your brand’s message and reputation, and continue to expand your reach.

    We will offer top advice on reputation and community management to ensure you continue to build relationships and maintain positive brand perception. Through our tools, we can monitor all mentions of your brand on social to ensure nothing goes unmissed. Whether it’s responding to someone talking positively about your product, handling customer service requests or just getting involved in more general conversations we will put your brand at the forefront to increase positive exposure.

    The full social media package

    As a digital agency, we can align your social media strategy with other aspects of your digital marketing to drive the best results for your brand. We can incorporate social listening, paid social ads, promoted posts and influencer strategies as well as improving your wider content marketing and video strategies to continuously optimise, reach new customers and form deeper relationships. Let us know what you want and we can create a bespoke package to fulfil your needs.

    Testimonial image for Organic social

    I have really enjoyed working with MintTwist—they’ve really helped grow awareness of our brand, through both paid and organic social channels. They are responsive and professional, helping us to test and learn through a variety of strategies to drive in-store footfall and online sales.

    Anna Chapman

    Head of Marketing

    Some frequently-asked questions about Organic Social

    Why work with an agency for social media management?

    • Benefit from a team of specialists rather than 1 internal social media manager. Working with an agency you’ll have access to social strategists, content specialists, data analysts, designers, community managers, paid media specialists, all provided to you at the right quantity when you need them.
    • Save you team’s time – Take the burden off your internal team by handing over the workload to an agency.
    • Stay up to date on social trends and changes – Our team lives and breathes social media. They’ll be checking for updates so you don’t have to. we’ll feedback the most important ones to you and an action plan of how to implement changes.
    • Have access to pricey, leading social media tools. Better understand, your industry, your audience and how you’re performing.

    How do you conduct a social media audit?

    A social media audit involves:

    • Assessing the performance of previous content in terms of formats, topics, imagery, copy and hashtags to understand what has worked best previously
    • Profile considerations to ensure information is clearly presented and visually reflects your brand’s personality
    • Analysing competitor pages to see what works for them, take inspiration, and benchmark
    • Audience analysis to understand who your current audience is and who are the people you want to be engaging with. Who are they, what do they care about, and how can you put your brand in front of them?
    • Industry analysis via social listening. What conversations are taking place right now? What content and stories are trending? What should you get involved with?

    How do you create a social media strategy?

    Following an extensive social media audit, a social strategy should outline the what, where, who, when, how, and why of your social pages.

    • What is your social goal? What are you trying to achieve?
    • Where are you going to channel your efforts? Where can you reach your audience?
    • Who is your audience?
    • When will your plan take place? Are there different stages involved?
    • How are you going to reach your goal? How will your tactics and content drive your audience to complete the desired action?
    • Why are you developing a strategy? The why should align to your broader business goals.

    What is social listening?

    Whereas social monitoring is the act of monitoring for specific mentions of your brand, social listening takes it a step further to listen to and understand wider conversations taking place in your industry and who by. Social listening can help you:

    • Assess the performance of your content strategy, identify what works for you and how you compare to you competitors
    • Engage with your customers
    • Address and avoid PR disasters and manage your brand reputation online
    • Track competitors, their updates, campaigns and initiatives
    • Find pain points within your industry and become the brand to solve them
    • Discover new sales leads
    • Identify influencers within your industry and brand advocates
    • Assess brand sentiment

     

    How many people use social media?

    As of July 2022, there are 4.7 billion active social media users. That’s 59% of the global population!