We created a winning digital design and development formula for Motor Sport to improve their website's engagement and conversion.
The new design retains Motor Sport's classic look.
More unique users
Increase in page views
To create the most effective website design and improve Motor Sport’s search engine performance, we conducted an extensive audit of the website.
We looked at:
The final report made recommendations for the website’s new design, as well as technical changes to improve rankings. We worked through these ideas with Motor Sport to develop a final website design brief.
The new design retains Motor Sport’s classic look but with improved information architecture and more consistent application of styles, bringing the website up to date.
A key consideration was improving the user experience across the website. By simplifying the header, navigation and home page hero area, it’s easier for users to find what they want.
The main pages were restructured to have fewer columns, and allow for bigger pictures, headlines and better placement of advertising.
Article pages are easier to read and have a more editorial design, using pull-out boxes and quotes helping users to identify key information quickly.
New functionality includes a most popular/shared widget to encourage readers to explore the website more. Motor Sport can also set a modal window to appear for promotions.
The website has a responsive design so mobile and tablet users can read on the move and have a seamless experience.
During design we made a number of technical SEO improvements to drive more traffic to the website including:
We continue to work with Motor Sport to improve the site and advise on other areas such as digital, email marketing and content marketing.