Boosting Allurion's business in the Middle Eastern market with tailored Arabic language SEO plan
The Allurion Programme combines medical, digital, and nutritional approaches and engages an entire team to jumpstart weight loss and form lifelong healthy habits. By using the Gastric Balloon and a lifestyle change, Allurion has already helped thousands of people around the world lose weight, develop lifelong healthy habits, and transform their lives.
Allurion serves the global market, with networks across the world, however Allurion wanted to grow the Arabic side of their website – https://www.allurion.com/ar organically in the Middle East.
There are a few dialects of the Arabic language, and different regions each have their slight difference in vocabulary which makes it challenging when you aim to target the Middle East.
From an organic perspective, we’d want to look at all the variations to see which one has the highest demand/search volume and then base our content on that one – that is what we did. We also targeted location specific search terms, using unique landing pages, and did not disregard those terms.
Language specific SEO strategy and plan
As with most of our SEO projects, it is crucial that a comprehensive strategy and plan are formed before starting any monthly SEO management and tasks. However, what was different about this project was that the strategy was Arabic language centred. The research and set-up had to suit the market that we aimed to target.
Initial set-up work for the Allurion Arabic website included:
SEO tech audit
Ensuring the site is practical for both search engine’s and users’ eyes.
Arabic keyword research
Explore important keyword opportunities to help drive meaningful traffic.
Arabic Content strategy
Making sure content is produced with best practices in mind and filling content gaps.
Thorough backlink analysis status of the root and sub-domain (allurion.com & allurion.com/ar), taking into account both toxic links and link opportunities.
We have managed to push most of the main keywords to page one in a short space of three months and we continue to see growth on a monthly basis.
Increase in impressions
Growth in new users
Higher Conversion rate YoY
Through our thorough SEO management, in just two months we have managed to achieve incredible results for Allurion and we hope to continue the growth in the Arabic regions. Each month we are targeting new keywords and the plan is to expand the keyword landscape whilst pushing high traffic keywords to the top of search engines.
Our SEO campaign to drive course registrations resulted in a 44% increase in conversions YoY.
In just 12 months, our SEO project reversed their downward trend in traffic.