Web Marketing Strategy

Increase sales leads for your business and keep them coming back with a complete web marketing strategy.

Reach your target audience

Being found online is crucial to your site’s success. All the hard work you put into developing your site may fall flat if you do not have an adequate web marketing strategy that builds and converts traffic, as well as keeping customers engaged with your business to encourage repeat purchases or enquiries.

Our Process

MintTwist work with many clients to plan and execute web marketing strategies that get you found on search engines, drives sales leads and improves customer retention. We work with you to profile and identify your online audience, how you can reach them and continue to reach out to them. The process involves:

1.    Developing a keyword strategy, to push your search engine rankings up
2.    Pushing out content from your site to support Search Engine Optimisation
3.    Using social media to reach out to your audience
4.    Online promotions, e.g. voucher codes
5.    Using email marketing to keep in touch with customers and prospects

Check up once a month

MintTwist will run and manage your web marketing strategy on a monthly basis, constantly monitoring your web statistics and feeding back using monthly reports.

Which Digital Channels are used?

Focused on increasing the number of new visitors to your site with:

• SEO ( Search Engine Optimisation )
• SEM (Search Engine Marketing)
• RSS feed selection and integration (for automatic news/special interest feeds)
• Internal/External Blog Integration and Updating
• Social Networking Integration
• External Link-Building
• Internal/External Forum Development and Promotion
• Targeted site design updates (to reflect marketing campaign/seasonal activity etc.)
• Email campaigns
• Infographics
• Flash banner production and integration
• Production of bespoke HD video and animation and Integration with your site
• Development of your online corporate identity

Request a meeting

Tell us about your requirements