Now Loans website design case study | MintTwist
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Now Loans

Now Loans are a no-fee finance broker who specialises in bad credit and no guarantor loans.

We designed and built the first website and launched an intensive ongoing SEO campaign to grow organic traffic.

Project summary

We were tasked with building a brand new website for an existing heavyweight in the lending marketplace.

The new design for the website needed to resonate with the target audience whilst having a very strong eye on user experience and conversions.

They also needed a simple, easy-to-manage content management system (CMS) to maintain the website.

Objectives

The main objective for Now Loans was to increase the traffic and number of enquiries.

After checking website analytics and understanding users behaviour, we focused our efforts to make the Now Loans website truly outstanding from a mobile perspective.

For this project the UX was key as well as the Conversion Rate Optimisation to help boost website conversions.

CMS integrations

All loan applications that were made through the website had to be funnelled out to an external system that would verify the applicants suitability and feed back to us an almost instantaneous answer.

We had to process the response and help the user to the next stage in their journey, be it further information, or directing them to other 3rd parties who might be better placed to help.

The website is fully responsive to give users the best possible experience on their phone, tablet or PC wherever they are. The mobile design allows users to quickly find what they need immediately and conveniently.

MinTwist has delivered an outstanding website re-design and our conversions are increasing month by month.
Dave SilvermanFounder

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121

Keywords ranking on page 1

23
%

Increase in organic traffic quarter on quarter

18
%

Enquiry success rate

43
%

Backlink growth over time

The result

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