Now Loans website design case study

After building a brand new website for an existing heavyweight in the lending marketplace, we were also tasked to review the backlink profile and design an ongoing SEO strategy.

The main objective for Now Loans was to increase the traffic and number of enquiries.

Keyword research and content gap analysis: We identified keyword drivers and long tail keywords to target. As a result, we created new landing pages with less competition and a blog calendar to target informational queries
Content strategy: We mapped out keywords to pages and created high-quality content using LSI keywords and entities to deliver the best search results
On-site optimisation: Using all the previous information, we reviewed all the metadata and made changes to let search engines know what the content is about
Structured data: We implemented FAQ page schema markup to the FAQ page and some service pages to improve CTR

Keyword research: we review new keyword trends to incorporate to the existing service landing pages or to create new ones
Content creation: We publish 4 blog articles per month by reviewing questions people actually search on forum platforms like Quora or Reddit and include keywords with high search volume and LSI keywords
Link building: our link acquisition team approach manually websites in the finance market and pitch content already researched and written by our finance copywriter. See below a few samples of some recent publications:
- Sample 1
- Sample 2