Murray Edwards is a College for women at the University of Cambridge, with a focus on outstanding young women, their learning and skills for life.
MintTwist were contracted to support and grow two of the colleges websites in Drupal and WordPress.
As a fast-growing, innovative business, Murray Edwards College were looking for a technical partner who could help them grow their percentage of online sales through a much improved website.
MintTwist worked with Murray Edwards to produce a plan for the WooCommerce website. The vision extends well into 2020 with the planned integration of other systems and further product expansions.
With a series of strategic updates to the website, MintTwist were able to deliver solid improvements to the bounce rate, increases in purchases and a faster, easier user experience.
Building with Drupal
We’ve been supporting Murray Edwards with their site for almost a year, and in order to help the company continue growing and increase their rate of growth online, we proposed a series of updates to the website, including redesigning certain sections and building back-end improvements on top of their WooCommerce system.
Supporting a complex ecommerce installation presents some challenges, so it was important to us that we split the work into a series of updates based on-site sections, with the user experience and conversion being the highest priority with all updates.
One of the key challenges of the site was repairing the high bounce rate and decreasing conversions.
We performed a full user experience audit, highlighting problems and opportunities in each section of the site with a view to bringing up the rate of conversions. We worked collaboratively with our own marketing team, who also work with Murray Edwards to bring more traffic to the site.
Taking a big-picture approach to the full customer journey helped us to highlight many opportunities for change with the site, allowing us to hugely improve the conversion rate and make the site easier to use and more pleasant for visitors.
We’ve finally found a partner that can help us optimize and improve every aspect of our digital strategy. We started with web development but quickly realized the real value is MintTwist’s ability to integrate all aspects of our online presence. They first analyzed our needs, suggested a plan of action and now are in the full swing of improving our website UX, SEO and PPC campaigns. We’ve seen a dramatic improvement across all metrics.
Increase in pageviews
Decrease in bounce rate
Average time to resolve a support ticket
We continue to work closely with Murray Edwards from both a marketing and website support point of view, building on top of what we’ve already done to continue looking for opportunities for improvement.
We’re so happy with the work we’ve done so far, and we’re excited to continue our work in helping such a wonderful business continue to grow.