A grand event for a grand opening

Little Caesars Pizza offered the first 100 customers a years’ worth of free HOT-N-READY® pizza.

Our goal was to spread the word, attract the local community, and ensure the event was a huge success.

Our aims were to:

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Understand the UK Audience

Localising the American Little Caesars brand to fit the British consumer
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Generate Event Awareness

Generate awareness on social media to see event attendance
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Capture Content

Shoot content on the day to capture the moment
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Connect with the Local Community

Position Little Caesars as Brits favourite new neighbour

An integrated approach for a successful launch event

MintTwist's social media team worked in parallel to PR colleagues to pull it off.

In the build-up to the event, social media content was created and promoted to the local area to spread awareness of the event and the epic prize up for grabs. The local community were shocked at the opportunity to win a year’s worth of free pizza.

On the day, queues formed hours before the doors opened, and multiple local press outlets reported the story

The event was a huge success with a great turnout, happy customers, reviews, and coverage.

Little Caesars has made its mark on Derby, positioning itself as the much-loved new neighbour in town. 

How the event went:

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Pieces of coverage


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The Derby store was the first of many store openings planned for Little Caesars in the UK. Stay tuned for the next, it could be near you!

Have you seen this other work we’ve done recently?