Establishing a thorough social media strategy
To set ClientPharma up for social media success, we first carried out a full social audit and strategy. This included auditing the current LinkedIn profile, assessing previous content’s performance, and reviewing what was working well for competitors.
Off the back of the audit, we suggested profile optimisations to better position social SEO and a content strategy geared for increasing engagement.
Our aims were to:
Optimise the content strategy to better resonate with the audience
Encourage new users to follow the Cromwell Hospital social accounts
Implement New Branding
Refresh social templates with new branding
Increase Web Traffic
Direct users to visit the newly refreshed website
Social media management and content creation
On a monthly basis, MintTwist would strategically plan out content, execute content creating, including graphic design needs (following the newly refreshed brand guidelines), schedule and report on performance.
Our results from 9 months together:
Organic monthly engagement
Average engagement rate