Growing the social media presence of a global pharmaceutical supply company
Following a brand refresh and updated website, ClientPharma looked to increase their social presence and engagement on LinkedIn through the help of MintTwist.
![Case study featured image for Growing the social media presence of a global pharmaceutical supply company](https://www.minttwist.com/wp-content/uploads/2023/05/Untitled-design-11.png)
Establishing a thorough social media strategy
To set ClientPharma up for social media success, we first carried out a full social audit and strategy. This included auditing the current LinkedIn profile, assessing previous content’s performance, and reviewing what was working well for competitors.
Off the back of the audit, we suggested profile optimisations to better position social SEO and a content strategy geared for increasing engagement.
Our aims were to:
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colour.png)
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colours_Hover.png)
Increase Engagement
Optimise the content strategy to better resonate with the audience
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colour.png)
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colours_Hover.png)
Grow Following
Encourage new users to follow the Cromwell Hospital social accounts
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colour.png)
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colours_Hover.png)
Implement New Branding
Refresh social templates with new branding
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colour.png)
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/Objectives_block_Colours_Hover.png)
Increase Web Traffic
Direct users to visit the newly refreshed website
Social media management and content creation
On a monthly basis, MintTwist would strategically plan out content, execute content creating, including graphic design needs (following the newly refreshed brand guidelines), schedule and report on performance.
![Case study image for Client Pharma Social Media](https://www.minttwist.com/wp-content/uploads/2023/05/ClientPharma-3-phones-copy.png)
![Case study image for Client Pharma Social Media](https://www.minttwist.com/wp-content/uploads/2023/05/Untitled-design-9.png)
![Case study image for Client Pharma Social Media](https://www.minttwist.com/wp-content/uploads/2023/05/Untitled-design-10.png)
Our results from 9 months together:
![Hero banner image](https://www.minttwist.com/wp-content/themes/minttwist.com/app/assets/images/stats-bg-img.png)
+15.7%
Total followers
+319%
Organic monthly engagement
+12.7%
Average engagement rate
Cromwell Hospital Social Media
Growing social engagement by 1,099%
Cromwell Hospital PPC
Our PPC campaigns focused on brand awareness and increased web visits by 93%.