Establishing a thorough social media strategy

To set ClientPharma up for social media success, we first carried out a full social audit and strategy. This included auditing the current LinkedIn profile, assessing previous content’s performance, and reviewing what was working well for competitors.

Off the back of the audit, we suggested profile optimisations to better position social SEO and a content strategy geared for increasing engagement.

Our aims were to:

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Increase Engagement

Optimise the content strategy to better resonate with the audience
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Grow Following

Encourage new users to follow the Cromwell Hospital social accounts
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Implement New Branding

Refresh social templates with new branding
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Increase Web Traffic

Direct users to visit the newly refreshed website

Social media management and content creation

On a monthly basis, MintTwist would strategically plan out content, execute content creating, including graphic design needs (following the newly refreshed brand guidelines), schedule and report on performance.

Our results from 9 months together:

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Total followers


Organic monthly engagement


Average engagement rate

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