Alexis Pratsides Blog Posts

Domain Authority vs Topical Authority

Domain authority and topical authority, how do they compare?

The 9 best Christmas advertising campaigns of all time

We have dug into the archives to bring you our favourite Christmas advertising campaigns of all time.

How to make your content marketing strategy work for you

A successful content marketing strategy can drive thousands of targeted visitors to your website, help you generate leads, brand yourself as an expert, and help you sell services or products. Let’s look at some ideas for making your content marketing strategy work for you.

Online privacy: developments and trends

Restrictions on digital data practices are being introduced by both government and private entities at an increasingly fast rate.

Social media marketing trends to look out for in 2022

An effective social media strategy that utilises the latest social trends has never been more crucial for success. So, let’s delve into some of the key social trends to consider for 2022.

Niching down – how to identify market segments to focus on

Looking to optimise your marketing strategy? Our industry experts share valuable knowledge for actionable results.

SEO trends to know about for 2022

Want to know what the latest SEO trends and updates are for 2022? Look no further. We’ve compiled top tips to improve your SEO performance.

9 tools for a more productive digital marketing strategy in 2022 and beyond

Digital marketing is quite overwhelming: There are too many big and small tasks to organise and perform. How can you make your digital marketing strategy more productive and actionable?

Battle of the brands’ social media strategy– Aldi vs Lidl

Aldi and Lidl are two of the biggest and well-respected supermarket chains globally. Having said this, the two supermarkets go head-to-head in an attempt to win the hearts of the nation for the most convenient shopping experience. We will look at which one is seen as the better option, particularly as a result of their social media strategies.

PPC trends to look out for in 2022

Here at MintTwist have put together a list of the latest PPC trends to keep you and your marketing campaigns one step ahead.

Roundup of Google updates from November 2021

With Blackfriday & Cyber Monday being two major online retailing moments in November, what better time for Google to have rolled out their core update?

Is influencer marketing worth it for your business?

If you’re considering influencer marketing for your next marketing campaign, it could be a wise choice. After all, most influencer marketing campaigns work well to get people raving about the product or service. And such collaboration brings new leads and customers.

How to successfully manage multiple marketing channels

Marketing channels have changed to greatly. We not only have new ways to engage customers, but also have more channels to which customers are adapted.

Roundup of Google updates from October 2021

New ads on reports, continuous scrolling on mobile search results, and even a small ranking update have been the protagonists for the spookiest month of the year. Check our compilation of Google Updates for October. 

Overview of live video-streaming platform Twitch

Twitch is a platform for live video streaming, from cooking, music, chatting sessions, and the leading driver of traffic, video games.

A roundup of Google updates from September 2021

The SEO community is ever-changing and evolving. Despite its dynamic nature, it offers several opportunities to those who want to achieve success in Search Engine Optimization.

7 SEO and marketing KPIs you should include in your business strategy

In this guide, you will get familiar with seven SEO and marketing KPIs that are important to your online business. 

How to create your business blogging strategy

Blogging for business is becoming even more important for companies to be able to get where they want to be in search engine results pages. 

Step-by-step guide to building an MVP for your app

If you are busy adding new features to your app, it may not be the best path for your product. Early app adopters look for the product to be easy, intuitive, and fast. Your app only needs MVP (Minimum Viable Product) to create an excellent first impression, deliver on the promise, and grow.

How to make the best use of your creatives

If you follow our five-step process to make the best use of creative teams in your campaigns, you’ll get your creative work streamlined for better ROI.

Roundup of Google updates from July and August 2021

Roundup of Google updates from June 2021

While temperatures start to rise with the start of the summer, the SEO community has started to feel the heatwave coming from Google.

Top tips on how to promote your marketing agency through email

If expanding your marketing agency is your priority, then automating your client acquisition process must be at the top. Failing to get new clients can pause your expansion, affecting your bottom line.

Roundup of Google search updates from May 2021

May has been an informative month for organic search on Google albeit not very exciting! We have seen Google reveal a few hints that might help Search Engine Optimisers and SEO agencies better optimise their websites.

Five steps to launching traffic-generating and engaging strategy in a new niche (+ tools for each step)

Here are 5 steps to develop a traffic generating and engagement strategy in a niche which is new to you.

Does running Google ads help improve SEO rankings?

The topic of Google Ads and whether or not they can improve SEO rankings is one of the most widely discussed topics in the world of online marketing.

Top 8 social media challenges in 2021 and how to tackle them

We list the top 8 social media challenges to get over in 2021, and how you can tackle them for maximum social media growth.

Social media roundup: March 2021

Welcome to the first edition of our monthly Social Media news Update, bringing you not only the month’s key developments in the rapidly changing world of social media but also how they affect your business.

How to design a healthcare app

The last few years have seen steep growth in the mobile healthcare market. More than 318000 apps are available on the app store, with over 200 being added every day.

The ways in which social media can positively impact your website’s organic rankings

We’ve put together some aspects that you should keep in mind if you want to improve your organic rankings through social media.