Digital marketing is quite overwhelming: There are too many big and small tasks to organise and perform. In many cases, there are many people (both in-house and remote) involved.
How to make your digital marketing strategy more productive and actionable?
Here are the nine tools that make it possible for me!
1. Google Calendar
Google Calendar tops my list because it works for pretty much anything, it drives collaboration and it is completely free. You can use it to set deadlines for any task, add people to co-work on anything and keep everyone informed.
If you’re working alone, put the steps in your calendar, and assign each task a specific chunk of time.
For example, don’t just say “I’ll write some of the emails on Tuesday”. Instead, say, “I’ll write the three invitation emails on Tuesday, from 1:00 to 2:30.”
By putting everything in your calendar, you increase the odds that you’ll actually commit to the tasks and get them done on time, and you give yourself a clear idea of how long the entire process will take, so you can choose a launch date and know that you have enough time to get things ready.
Be sure to schedule a bit of extra time in case something takes longer than you expect, or you experience a technical malfunction, delay or miscommunication.
There are a few great calendar WordPress plugins bringing Google Calendar functionality inside your WordPress dashboard for easier content and workflow management.
2. Text Optimizer
Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. When I first got started, I was lucky if I could write a post twice a week and remain at the top of my quality game.
I have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. If you are looking for help on becoming one of them, this post is – sadly – not going to help you.
But if your aim is to write more productively and create varied content, this is the tool to use.
Text Optimizer is a semantic research tool that makes content research and optimization easy and productive. Just put in your target keyword and let the tool suggest topics worth covering if you want your content to be relevant.
Databox is a business dashboard that can be used for anything, including content creation, influencer outreach and relationship building.
I use it to monitor multiple RSS feeds to keep in touch with the bloggers and influencers I previously had any contact with. Databox also connects to Gmail (Which is very useful because I keep a separate Gmail account just for relationship building and outreach purposes).
Databox free package is very concise: I never had to pay for the free plan.
Databox offers an insane amount of integrations. There are a few great WordPress plugins that integrate with Databox.
When it comes to SEO, it is incredibly handy to keep all the metrics under the safe roof. You save time by not having to open multiple dashboards. And you are able to monitor everything and never miss a data source.
Which is where WebCEO comes in handy as it makes it possible to set it up based on which tasks you choose to prioritize. Check out their SEO routine automation tool allowing you to maintain multiple projects within one dashboard and scale specific tools to make the process more productive.
WebCEO is a great competitor research tool for any domain, it will show you phrases it ranks for as well as the progress: How the rankings have changed over time.
But I am also using it for influencer research as well: You can quickly run the blogger’s domain through the tool and see the areas of influence this blogger is in. It’s a great way to craft a more targeted pitch.
It also shows an incredible amount of data for free, so I prefer it over its competitors.
As a result, your new name is short, easy to brand and makes perfect sense.
Namify also helps you pick a logo for your new project and define your whole visual identity.
This tool makes starting a new project much easier and really productive.
6. Jarvis AI
I was a bit sceptical about AI-driven tools that claim to write content for you. Yet, this one came highly recommended, and I was pleasantly surprised by how well it works!
Jarvis.ai is a content productivity tool that is driven by artificial intelligence. It helps with ideation and creation (using auto-complete). It is surprisingly smart and always knows what I mean to say.
Creating relevant content cannot be automated, of course, but this tool can make it easier and more productive.
Agorapulse is an awesome social media listening tool allowing your team to quickly reply to your customers’ private and public messages on social media. You can find any influencers in any topic, using combined search terms and categories.
There isn’t a whole lot to say about this one, as it is a very straightforward tool. But it is really useful and easy to use, so check it out.
One of the features that helps your team get more productive with digital marketing is its ability to let you assign any of the brand mentions to any employee or a team. This helps cross-team collaboration, removes silos and helps keep everyone in the loop.
Buzzsumo makes your team more productive on lots of levels:
- Find content ideas and evaluate how you can outperform your competitors
- Find popular niche search queries and questions
- Monitor industry trends
- Collect and curate customer reviews
I have been a big believer in Buzzsumo from the beginning, and it still has no peers when it comes to sheer feature amount for the price. It is an all-in-one business platform that works by giving you all the power over the tool.
You can use the tool for just about anything: sales, CRM, support, social media, marketing, analytics, and a dozen others. You are only limited by your imagination.
Buzzsumo is a super awesome platform that works by taking information from across the web related to content and offering it to you to use for targeting your own content campaigns.
Research content from any brand or competitor, see how it is performing, and find out how you match up. Buzzsumo is one of the greatest discovery tools on the web. They offer free searches and data, but it is worth paying for their pro services if you are really serious. Honestly, their agency package is probably the best deal, unless you are a really tiny brand or a start-up just beginning in the industry.
Buzzsumo is a great influencer marketing tool as well. It goes through your data in the past and present to create marketing patterns that find your most valuable influencers.
From there, you can focus on those people, rather than casting your net too wide. In influencer marketing, this is an incredibly important tactic that is too often ignored for the sake of reaching as many big names as possible. Don’t fall into that trap.
Productivity is key to efficiency and success. If you want your digital marketing to succeed, you need to optimize the process well and remove any organizational SEOs for your whole company to contribute ideas and participate in the promotion.
Productivity doesn’t have to ruin creativity if you pick the right tools, and the above tools are perfect for that: They keep everyone efficient while promoting creative approaches and collaboration.