MintTwist Author Alexis Pratsides Alexis Pratsides Blog Posts Articles written for the MintTwist Blog by Alexis Pratsides The ways in which social media can positively impact your website’s organic rankings We've put together some aspects that you should keep in mind if you want to improve your organic rankings through social media. 19 March 2021 Creative tips to improve your Facebook for business If you want to attract new prospects, drive them to your site and eventually convert them into customers, you'll need to know the nuances of optimizing your Facebook presence. 11 March 2021 How is the new iOS 14 update going to affect your ads? Investigating the new IOS 14 update and how it may impact your ads on social media. 20 February 2021 Roundup of Google updates from January 2021 January 2021 served as the aftermath of the turbulent events that took place across 2020. Let's take a look at Google's updates and responses. 19 February 2021 A detailed guide on meta keywords Meta keywords are meta tags that provide search engines with information about the content on a certain page. Let's take a look at the structure of them. 8 February 2021 Why local SEO is important for your website If you want your business or brand to take over the highest positions on local SERPs, here are some tips you may want to note. 3 February 2021 Five ways to make your mobile PPC strategy work for you Mobile advertising is becoming more and more important so it seems imperative to have a clear idea of how you want your digital marketing campaign to be 29 January 2021 Top influencer marketing trends for 2021 As the global pandemic has unravelled since last year, consumer behaviours, needs and disposable incomes have seen a drastic shift. Read about the top influencer marketing trends for 2021. 27 January 2021 How to optimise your landing page for both SEO traffic and conversions How to optimise your landing page experience that would enable page visitors to proceed through the buying process without distracting. 22 January 2021 SEO insights from top SEOs around the world 2020 Due to the new virus hitting all over the world, companies are stepping forward when investing in digital. We want to establish what the differences are internationally when developing their SEO. 20 January 2021 What’s your 2021 marketing budget going to look like? The pandemic has turned all our marketing plans and projections upside down, so it's important to plan marketing budgets wisely in 2021. 15 January 2021 Roundup of Google updates from December 2020 The end of 2020 has finally come, so we are diving head first into the highlights and trends this December as we patiently wait for a fresh start in 2021. 13 January 2021 Voice tweets: hit, miss, or the future of content marketing? The voice has been on the rise when it comes to digital marketing trends, but just how viable is it as a sustainable content marketing format? 8 January 2021 Social media trends to look out for in 2021 From remixing UGC, socially conscious consumers, and focusing on social ROI, read about our top social media trends for 2021. 1 January 2021 Battle of the brands: Quorn vs Beyond Meat marketing strategies Two leading vegan/vegetarian food brands, which one will take the lead? 23 December 2020 How to maintain a fast e-commerce website Speed is an essential consideration when designing and running an ecommerce website. So how can you improve it? 16 December 2020 Top SEO trends that you should follow up in 2021 Looking at next year’s top SEO trends, we find that the quality of content, local SEO practices, User Experience (UX), and semantic search are vital when developing your overall SEO strategy. 12 December 2020 Roundup of Google updates from November 2020 November has been pretty busy in the parallel universe of the digital world with online business activity in full swing. 10 December 2020 Top tips for choosing the right social media scheduling tool for you So, you’re interested in using a social media scheduling tool, but you don’t know what one to go for? You’re not alone. 5 December 2020 PPC trends to look out for in 2021 To help you prepare for your 2021 marketing campaigns, we have put together a list with all the latest PPC trends that you need to know about. 3 December 2020 Audience analysis: starting point or destination of content marketing? Here we weigh up whether audience analysis is a starting point or a destination. 24 November 2020 Roundup of Google updates from October 2020 We deep dive into the October highlights in the world of Google. 18 November 2020 Is mobile advertising the future? Having an effective and customised mobile ad strategy has become mandatory but how are you performing? 12 November 2020 How to use social proof to boost conversions We discuss how social proof works, how you can encourage more from your customers and make the most of it. 29 October 2020 Battle of the brands marketing strategies: Netflix vs Amazon Prime Video In this battle, we put 2 of the leading brands in Video on Demand head to head. Who are you backing? 22 October 2020 A quick guide to the Twitter analytics dashboard Looking to optimise your social presence? Are you making effective use of Twitter's analytics dashboard? 15 October 2020 Roundup of Google updates from September 2020 As we head into Autumn, what's been happening in the Google realm? 8 October 2020 Understanding the impact of user behaviour by time of day The internet is always on. But are there better times of day to be focusing your advertising efforts? 1 October 2020 Molly-Mae’s Louis Vuitton giveaway and what we can learn from it What happens when you pair a celeb with an epic giveaway? 25 September 2020 Roundup of Google updates from August 2020 In these uncertain times, digital presence is key to business survival. Stay on top of the latest Google news with our roundup from August. 17 September 2020 2–30 of 283 Let's discuss your digital project over a cup of coffee ... Get in touch
The ways in which social media can positively impact your website’s organic rankings We've put together some aspects that you should keep in mind if you want to improve your organic rankings through social media. 19 March 2021
Creative tips to improve your Facebook for business If you want to attract new prospects, drive them to your site and eventually convert them into customers, you'll need to know the nuances of optimizing your Facebook presence. 11 March 2021
How is the new iOS 14 update going to affect your ads? Investigating the new IOS 14 update and how it may impact your ads on social media. 20 February 2021
Roundup of Google updates from January 2021 January 2021 served as the aftermath of the turbulent events that took place across 2020. Let's take a look at Google's updates and responses. 19 February 2021
A detailed guide on meta keywords Meta keywords are meta tags that provide search engines with information about the content on a certain page. Let's take a look at the structure of them. 8 February 2021
Why local SEO is important for your website If you want your business or brand to take over the highest positions on local SERPs, here are some tips you may want to note. 3 February 2021
Five ways to make your mobile PPC strategy work for you Mobile advertising is becoming more and more important so it seems imperative to have a clear idea of how you want your digital marketing campaign to be 29 January 2021
Top influencer marketing trends for 2021 As the global pandemic has unravelled since last year, consumer behaviours, needs and disposable incomes have seen a drastic shift. Read about the top influencer marketing trends for 2021. 27 January 2021
How to optimise your landing page for both SEO traffic and conversions How to optimise your landing page experience that would enable page visitors to proceed through the buying process without distracting. 22 January 2021
SEO insights from top SEOs around the world 2020 Due to the new virus hitting all over the world, companies are stepping forward when investing in digital. We want to establish what the differences are internationally when developing their SEO. 20 January 2021
What’s your 2021 marketing budget going to look like? The pandemic has turned all our marketing plans and projections upside down, so it's important to plan marketing budgets wisely in 2021. 15 January 2021
Roundup of Google updates from December 2020 The end of 2020 has finally come, so we are diving head first into the highlights and trends this December as we patiently wait for a fresh start in 2021. 13 January 2021
Voice tweets: hit, miss, or the future of content marketing? The voice has been on the rise when it comes to digital marketing trends, but just how viable is it as a sustainable content marketing format? 8 January 2021
Social media trends to look out for in 2021 From remixing UGC, socially conscious consumers, and focusing on social ROI, read about our top social media trends for 2021. 1 January 2021
Battle of the brands: Quorn vs Beyond Meat marketing strategies Two leading vegan/vegetarian food brands, which one will take the lead? 23 December 2020
How to maintain a fast e-commerce website Speed is an essential consideration when designing and running an ecommerce website. So how can you improve it? 16 December 2020
Top SEO trends that you should follow up in 2021 Looking at next year’s top SEO trends, we find that the quality of content, local SEO practices, User Experience (UX), and semantic search are vital when developing your overall SEO strategy. 12 December 2020
Roundup of Google updates from November 2020 November has been pretty busy in the parallel universe of the digital world with online business activity in full swing. 10 December 2020
Top tips for choosing the right social media scheduling tool for you So, you’re interested in using a social media scheduling tool, but you don’t know what one to go for? You’re not alone. 5 December 2020
PPC trends to look out for in 2021 To help you prepare for your 2021 marketing campaigns, we have put together a list with all the latest PPC trends that you need to know about. 3 December 2020
Audience analysis: starting point or destination of content marketing? Here we weigh up whether audience analysis is a starting point or a destination. 24 November 2020
Roundup of Google updates from October 2020 We deep dive into the October highlights in the world of Google. 18 November 2020
Is mobile advertising the future? Having an effective and customised mobile ad strategy has become mandatory but how are you performing? 12 November 2020
How to use social proof to boost conversions We discuss how social proof works, how you can encourage more from your customers and make the most of it. 29 October 2020
Battle of the brands marketing strategies: Netflix vs Amazon Prime Video In this battle, we put 2 of the leading brands in Video on Demand head to head. Who are you backing? 22 October 2020
A quick guide to the Twitter analytics dashboard Looking to optimise your social presence? Are you making effective use of Twitter's analytics dashboard? 15 October 2020
Roundup of Google updates from September 2020 As we head into Autumn, what's been happening in the Google realm? 8 October 2020
Understanding the impact of user behaviour by time of day The internet is always on. But are there better times of day to be focusing your advertising efforts? 1 October 2020
Molly-Mae’s Louis Vuitton giveaway and what we can learn from it What happens when you pair a celeb with an epic giveaway? 25 September 2020
Roundup of Google updates from August 2020 In these uncertain times, digital presence is key to business survival. Stay on top of the latest Google news with our roundup from August. 17 September 2020