Alexis Pratsides Blog Posts

Step-by-step guide to building an MVP for your app

If you are busy adding new features to your app, it may not be the best path for your product. Early app adopters look for the product to be easy, intuitive, and fast. Your app only needs MVP (Minimum Viable Product) to create an excellent first impression, deliver on the promise, and grow.

How to make the best use of your creatives

If you follow our five-step process to make the best use of creative teams in your campaigns, you’ll get your creative work streamlined for better ROI.

Roundup of Google updates from July and August 2021

Roundup of Google updates from June 2021

While temperatures start to rise with the start of the summer, the SEO community has started to feel the heatwave coming from Google.

Top tips on how to promote your marketing agency through email

If expanding your marketing agency is your priority, then automating your client acquisition process must be at the top. Failing to get new clients can pause your expansion, affecting your bottom line.

Roundup of Google search updates from May 2021

May has been an informative month for organic search on Google albeit not very exciting! We have seen Google reveal a few hints that might help Search Engine Optimisers and SEO agencies better optimise their websites.

Five steps to launching traffic-generating and engaging strategy in a new niche (+ tools for each step)

Here are 5 steps to develop a traffic generating and engagement strategy in a niche which is new to you.

Does running Google ads help improve SEO rankings?

The topic of Google Ads and whether or not they can improve SEO rankings is one of the most widely discussed topics in the world of online marketing.

Top 8 social media challenges in 2021 and how to tackle them

We list the top 8 social media challenges to get over in 2021, and how you can tackle them for maximum social media growth.

Social media roundup: March 2021

Welcome to the first edition of our monthly Social Media news Update, bringing you not only the month’s key developments in the rapidly changing world of social media but also how they affect your business.

How to design a healthcare app

The last few years have seen steep growth in the mobile healthcare market. More than 318000 apps are available on the app store, with over 200 being added every day.

The ways in which social media can positively impact your website’s organic rankings

We’ve put together some aspects that you should keep in mind if you want to improve your organic rankings through social media.

Creative tips to improve your Facebook for business

If you want to attract new prospects, drive them to your site and eventually convert them into customers, you’ll need to know the nuances of optimizing your Facebook presence.

How to stay motivated whilst working from home

MintTwist’s productivity tips to help you stay motivated and stimulated throughout the day.

How is the new iOS 14 update going to affect your ads?

Investigating the new IOS 14 update and how it may impact your ads on social media.

Roundup of Google updates from January 2021

January 2021 served as the aftermath of the turbulent events that took place across 2020. Let’s take a look at Google’s updates and responses.

A detailed guide on meta keywords

Meta keywords are meta tags that provide search engines with information about the content on a certain page. Let’s take a look at the structure of them.

The importance of local SEO for your website

If you want your business or brand to take over the highest positions on local SERPs, here are some tips you may want to note.