What is an SEO audit?

Discover the power of SEO audits in improving your website's visibility and rankings. Learn how to fix technical issues, optimise content, and enhance user experience.

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SEO Team


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Have you ever wondered how search engines—like Google—decide which websites to show on the first page of search results? Well, that’s where an SEO audit comes into play! An SEO audit is like a health check-up for your website. It’s a way to evaluate how well your website is performing and to find ways to improve its visibility and ranking on search engine result pages (SERPs). Let’s dive in and explore what an SEO audit is all about.

What is the purpose of an SEO audit?

So, why should you bother with an SEO audit? The purpose is simple: to make your website shine! An SEO audit helps you understand how well your website is doing in terms of SEO and gives you valuable and actionable insights into areas that need improvement. Here’s what an SEO audit can help you achieve:

  • Identifying technical issues
    Just like a car needs a tune-up to run smoothly, your website needs some technical TLC too. An SEO audit helps uncover any pesky technical issues that might be holding your website back, like broken links, slow page speed, or confusing URL structures. Fixing these issues can make your website more accessible and visible to search engines.
  • Analyzing on-page optimization
    Imagine your website as a recipe book, and search engines as hungry readers looking for the best recipes. An SEO audit looks closely at your website’s on-page elements like meta tags, headers, and keyword usage. By optimizing these elements and serving up delicious content, you can make your website more appetizing to both search engines and visitors.
  • Assessing backlink profile
    Backlinks are like recommendations from other websites, and search engines take them seriously. An SEO audit examines your website’s backlink profile to see if you’re getting thumbs up from high-quality sources or if there are any toxic links dragging you down. By building a strong and trustworthy network of backlinks, you can boost your website’s authority and credibility.
  • Analyzing user experience
    User experience is the secret ingredient that keeps visitors coming back for more. An SEO audit looks at factors like mobile-friendliness, website responsiveness, and navigation structure. By creating a smooth and delightful user experience, you can keep visitors engaged and encourage them to explore your website further.

How long does an SEO audit take? Technical SEO checks

Now, you might be wondering how long it takes to perform an SEO audit. Well, it depends on the size and complexity of your website. On average, a thorough tech audit can take anywhere from a few days to a couple of weeks. Let’s take a peek at the technical SEO checks involved:

  • Website crawl
    To kick off the audit, your website is crawled using specialized tools that scan every nook and cranny. This helps identify technical issues like broken links, duplicate content, and missing meta tags that might be causing trouble.
  • Indexation analysis
    The audit also checks how many of your website’s pages are indexed by search engines. This step ensures that all your important pages are being properly recognized and included in search results.
  • Keyword analysis
    Keywords are the magic words that connect your website with people searching for what you offer. The audit analyses relevant keywords to optimize your content and improve your chances of appearing in search results.
  • Backlink profile analysis
    Backlinks act as endorsements for your website’s credibility. The audit evaluates your backlink profile, identifying any low-quality or harmful links that might be hurting your reputation. It also helps develop strategies to earn high-quality backlinks.
  • On-page optimization review
    This step involves reviewing your website’s on-page elements, such as meta tags, headers, and content. The audit ensures that these elements are optimized with relevant keywords and provide valuable information to visitors.
  • User experience assessment
    The audit evaluates your website’s user experience, including mobile-friendliness and page speed. By offering a smooth and enjoyable experience, you can keep visitors happy and encourage them to stay longer on your site.

For more information about how to take action on an SEO audit, check out our guide on how to do a technical SEO audit. Here we provide a bit more detail around the steps you need to take.

Summary: why websites need SEO audits

In the ever-competitive online world, SEO audits are essential for websites that want to stand out. They help you uncover technical issues, optimist your on-page elements, analyze your backlink profile, and improve user experience. By conducting regular audits, you can fine-tune your website’s performance, attract more organic traffic, and climb higher in search engine rankings. So, don’t overlook the power of an SEO audit—give your website the boost it deserves!

And if you want help with an SEO audit for your website, get in touch today. We’d love to have a chat and find out how we can help you.

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SEO Team

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