How to build your social media presence – tips and tricks

Maximising your social media is integral to growing your business. We go through the steps you can take to build your social media presence.

Published by 

Emily Kemp


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logos of different social media platforms

In our modern digital world, social media is an essential resource for both businesses and individuals. With billions of users across the globe, it presents a unique opportunity to connect with a massive audience and obtain growth. But just being present on social media isn’t sufficient. To genuinely tap into its capabilities, the proper strategies must be applied.

In this blog, we’ll explore helpful tips and tricks to assist you in elevating your social media success and presence.

Define your goals

social media analytics showing account reach

Before diving into the world of social media, it’s crucial to establish clear objectives. These goals will guide your content and engagement strategies, ensuring that your efforts align with your desired outcomes.

Typical goals include:

  • Building brand awareness
  • Increasing website traffic
  • Generating leads
  • Fostering customer loyalty

Choose the right platforms

social media apps on a mobile

Not all social media platforms are created equal, and each has its strengths and weaknesses. To maximise your impact, focus on the platforms that best align with your target audience and objectives.

For example:

LinkedIn and Twitter – are ideal for B2B marketing

Instagram, TikTok and Pinterest – are better suited for B2C and visually driven industries.

Create engaging content

Content is the backbone of your social media strategy. If you want your content to capture the attention of your audience, you need to Prioritise creating high-quality content.

To create high-quality content, you must:

  • Prioritise creating relevant content 
  • Prioritise creating engaging content that provides value
  • Mix up your content with a variety of formats such as images, videos, articles, and infographics.
  • Experiment with different types of posts to discover what resonates with your audience and generates the most engagement.

Utilise hashtags and keywords

hashtag becurious

Hashtags and keywords help your content reach a wider audience by making it discoverable in search results.

You should:

  • Research popular and relevant hashtags within your niche
  • Be mindful not to overuse the same hashtags
  • Grasp the optimal number of hashtags to utilise for various social platforms.

Optimise posting times

To maximise engagement, post your content when your target audience is most active.

You should:

  • Research the optimal times for each platform and adjust your posting schedule accordingly.
  • Keep in mind that these times may vary for different time zones, so consider your audience’s location when planning your posts.

Engage with your audience

Social media thrives on interaction, making it crucial to engage with your audience in order to foster trust and create meaningful relationships with your audience.

You should:

  • Respond to comments and messages promptly
  • Encourage interaction by asking questions or soliciting feedback.
  • Actively engage with your followers.
  • Demonstrate that you value their opinions
  • Create a strong community spirit.

Monitor analytics and adjust your strategy

Consistently track your social media analytics to measure the success of your efforts.

You should pay attention to key performance indicators (KPIs) such as:

  • Engagement
  • Impressions
  • Number of followers  

Analyse this data to identify trends, and adjust your strategy as needed to improve your results.

Leverage influencers and collaborations

Partnering with influencers and other businesses can exponentially increase your reach and credibility.

You should:

  • Identify influencers who align with your brand
  • Collaborate on content, giveaways, or events.

These will build exposure for your brand to new audiences and potentially drive traffic with new followers and customers.


Social media is a powerful tool to connect and grab the attention of your target audience. Setting clear goals, picking the right platforms, making interesting content, and using the best methods are important for making the most of your social media presence. Stay consistent, adjust to new trends, and regularly check your strategy to ensure lasting success.

And if you want help with social media management, do get in touch. We run data-led, collaborative campaigns that deliver results.

Created by

Emily Kemp

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