The channel strategy
Choosing where to spend the media budget to get maximum ROI was crucial.
Using Twitter, Facebook/Instagram, Spotify and Huawei, we strategically selected platforms where potential customers spent time online and used these to generate an all-around presence of the Nextbase brand.
To maximise exposure of Nextbase and reach people that may not have been actively looking for the product, we introduced the brand through informational and educational paid social and display advertising.
Maximise awareness of the brand
Drive high quality traffic to the website
Increase proportion of revenue attributed to paid media
Maintain position as a market leader
How we did it
We developed both conversion and awareness strategies to target both the US and UK audiences at each stage of the marketing funnel.
At the consideration stage, our PPC Experts created search campaigns on Google and Bing targeting people searching for dash cams and related terms with the goal of increasing impression shares and becoming the go-to dash cam brand.
A competitor campaign was created to target users searching for competitor products and brands, with the goal of converting them over to Nextbase products. Google Smart Shopping ads were also used to reach in-market users across YouTube, Gmail, Search and Display.
At the conversion phase, a branded search campaign captured users actively searching for Nextbase whilst also working to prevent competitors from appearing for searches containing the brand name. On Facebook/Instagram, we utilised remarketing ads to target users who had already visited the website to encourage them to make the final purchase
It was pleasing to see a huge jump in conversion metrics
of users were new users
increase in transactions in the UK
increase in revenue in the UK
Through our awareness strategy, the target market is now familiar with the brand and are more likely to actively look for Nextbase products when researching dash cams.
Through strong sales performance attributed to our conversion campaigns, Nextbase now have a pool of customers and data from which to generate repeat purchases and drive brand loyalty going forward.