We've completed a number of different projects for Nextbase

The channel strategy

Choosing where to spend the media budget to get maximum ROI was crucial.

Using Twitter, Facebook/Instagram, Spotify and Huawei, we strategically selected platforms where potential customers spent time online and used these to generate an all-around presence of the Nextbase brand.

To maximise exposure of Nextbase and reach people that may not have been actively looking for the product, we introduced the brand through informational and educational paid social and display advertising.


Campaign Objectives

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Maximise awareness of the brand
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Drive high quality traffic to the website
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Increase proportion of revenue attributed to paid media
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Maintain position as a market leader

How we did it

We developed both conversion and awareness strategies to target both the US and UK audiences at each stage of the marketing funnel.

At the consideration stage, our PPC Experts created search campaigns on Google and Bing targeting people searching for dash cams and related terms with the goal of increasing impression shares and becoming the go-to dash cam brand.

A competitor campaign was created to target users searching for competitor products and brands, with the goal of converting them over to Nextbase products. Google Smart Shopping ads were also used to reach in-market users across YouTube, Gmail, Search and Display.

At the conversion phase, a branded search campaign captured users actively searching for Nextbase whilst also working to prevent competitors from appearing for searches containing the brand name. On Facebook/Instagram, we utilised remarketing ads to target users who had already visited the website to encourage them to make the final purchase

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The results

It was pleasing to see a huge jump in conversion metrics

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of users were new users


increase in transactions in the UK


increase in revenue in the UK

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We have worked with using their PPC, Social Media Management, SEO and web design services and they have done a brilliant work! We have seen great improvement across all metrics and sales since we started working with them. The team is very highly knowledgeable, efficient and very friendly.

Bryn Brooker

Head of Marketing

And so…

Through our awareness strategy, the target market is now familiar with the brand and are more likely to actively look for Nextbase products when researching dash cams.

Through strong sales performance attributed to our conversion campaigns, Nextbase now have a pool of customers and data from which to generate repeat purchases and drive brand loyalty going forward.

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  • +157% web traffic in the first month
  • +33% session time
  • -60% bounce rate
  • +54% average number pages viewed
Goldsmiths University PPC

A full SEO strategy and large PPC and Social Advertising campaigns to grow student numbers