A completely new website design and re-platforming for Mercia Group
Mercia is the UK’s leading provider of training, promotional marketing services and support to over 6,000 accountancy firms in the UK We created a powerful, modern website using Umbraco which integrates with their internal systems and delivers e-commerce functionality and an advanced user account area.
Mercia undertook a huge modernisation effort to bring the design of their website, backend CMS and e-commerce website up to date so that it emulated and accurately portrayed the companies values and services.
MintTwist worked closely with Mercia to produce an advanced Umbraco website design and CMS system capable of managing all content across the site, giving Mercia full control over their image and message to clients.
The site also integrates extensively with existing internal Mercia database systems that holds all the important course information, including availability, dates and locations.
Data syncs daily between the site and the external systems that are used for taking orders via phone and providing support.
Online user orders also tracked and managed within the CMS and back-end system, providing access to the training resources for customers and teams.
We overhauled the visual look of the website, playing to the strong Mercia brand. The team provided a fresh look with a strong emphasis on a solid user experience, keeping user journeys concise and clear.
The challenge was to reconcile all of the different types of content and various website use cases into a holistic and usable website design.
Mercia had pre-selected Umbraco as the foundation for the website based on the existing utilisation throughout the PLC.
The Umbraco specialists at MintTwist were able to utilise key CMS features during development in order to ensure that it was easy and quick for pages, content, products and orders to be managed via the admin area.
We extended Umbraco’s core functionality in order to cater for the the bespoke requirements of the project.
With a large back-office team working online and offline, it was essential that the Umbraco CMS platform could talk to several internal Mercia systems in order to sync orders, products and users on a regular basis.
The team had to push Umbraco to its limits and optimise for regular data syncing routines, extensive product & page loading and back-end user training systems.
We worked closely with experts at Mercia to plan and develop a solution that gave their users an improved experience, and solved the issues that staff and users had with the existing website.
Decrease in bounce rate
APIs integrated into the website
Increase in page views
Increase in conversions
We worked closely with Mercia throughout the whole project process and the result was a strong, visual website with a clear interface, overcoming the challenges of the complex content.
Milk & More
Milk & More is a British icon that strives to continue both the milkman legacy and its continued expansion in the UK.
A strategic deign and development project for an internal Credit Suisse trading tool.