Fastlane

The mission

• Redesign the website Fastlane website with a more professional style
• Redevelop the website CMS to create a better platform for digital marketing success
• Create a mobile-friendly version of the website
• Create an app that would allow new and existing customers to call for help
• Run an ongoing marketing campaign including content creation, PPC and email marketing

A new paint job

Modernising the website design, improving the user interface and adding clear calls to actions allow Fastlane’s key messages of prestige, quality and excellent customer service to shine through.

We needed to simplify the Quotation Form to increase conversions and encourage more enquiries.

For an owner of a prestige car, any damage can be devastating and worrying. A simple, easy form allows potential customers to enter information quickly – and enough information for Fastlane to respond with a quote and provide peace of mind.

Driving website traffic

Going mobile

The new website provided the perfect starting point for a dedicated SEO strategy. Our digital marketing team worked with Fastlane’s team to determine the keywords that would create more valuable traffic to the website. We also manage a number of PPC campaigns.

The strategy has already delivered a number of benefits to Fastlane:

•    Organic traffic by 45%
•    Average time spent on the website by 19%
•    Pages per visit by 25%

Many customers phone or email Fastlane minutes after they are in an accident. As well as being able to search for a reliable prestige car repair shop online, Fastlane also recognised the benefit of a mobile-friendly version of the website. This version of the website allows users to call for assistance quickly by tapping the number, as well as sending key information to get a quote and pick-up as soon as possible.

Complete car app for iPhone and Android

We designed and developed this app for Fastlane to provide drivers with a quicker and more convenient way of recording accident details.

Users can capture details of the accident, e.g. the other party’s details, damage to the car and send this information to Fastlane. They can also enter their location using the geo-location function.

The strategy has already delivered a number of benefits to Fastlane:
•    organic traffic by 20%
•    average time spent on the website by 19%
•    pages per visit by 5%

Systems integration

The website was setup to interact with the business’s CRM to funnel all enquiries into the existing sales pipeline.

We also integrated the contact form with MailChimp to enable those customers who opted into receiving newsletters to go straight into the marketing funnel.

And so…

The result is a wonderful new website for this fast growing business.

With much positive feedback from the huge customer base and a much more streamlined back office function, the website is now starting to really deliver value back to the business.