Fastlane Paint and Body SEO and PPC Case Study | MintTwist
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Fastlane

Fastlane offers a complete, premium accident repair and management service.

We created a modern looking website and a digital advertising strategy to power Fastlane into the digital age.

The mission

A new paint job

Modernising the website design, improving the user interface and adding clear calls to actions allow Fastlane’s key messages of prestige, quality and excellent customer service to shine through.

We needed to simplify the Quotation Form to increase conversions and encourage more enquiries.

For an owner of a prestige car, any damage can be devastating and worrying. A simple, easy form allows potential customers to enter information quickly – and enough information for Fastlane to respond with a quote and provide peace of mind.

Driving website traffic

The new website provided the perfect starting point for a dedicated SEO strategy. Our digital marketing team worked with Fastlane’s team to determine the keywords that would create more valuable traffic to the website. We also manage a number of PPC campaigns.

The strategy has already delivered a number of benefits to Fastlane:
•    organic traffic by 20%
•    average time spent on the website by 19%
•    pages per visit by 5%

Going mobile

The new website provided the perfect starting point for a dedicated SEO strategy. Our digital marketing team worked with Fastlane’s team to determine the keywords that would create more valuable traffic to the website. We also manage a number of PPC campaigns.

The strategy has already delivered a number of benefits to Fastlane:

•    Organic traffic by 45%
•    Average time spent on the website by 19%
•    Pages per visit by 25%

Many customers phone or email Fastlane minutes after they are in an accident. As well as being able to search for a reliable prestige car repair shop online, Fastlane also recognised the benefit of a mobile-friendly version of the website. This version of the website allows users to call for assistance quickly by tapping the number, as well as sending key information to get a quote and pick-up as soon as possible.

Complete car app for iPhone and Android

We designed and developed this app for Fastlane to provide drivers with a quicker and more convenient way of recording accident details.

Users can capture details of the accident, e.g. the other party’s details, damage to the car and send this information to Fastlane. They can also enter their location using the geo-location function.

The strategy has already delivered a number of benefits to Fastlane:
•    organic traffic by 20%
•    average time spent on the website by 19%
•    pages per visit by 5%

The website looks great! Well done guys! I couldn’t have asked for a better design agency!
Alex AndreaOwner of Fastlane

Systems integration

The website was setup to interact with the business’s CRM to funnel all enquiries into the existing sales pipeline.

We also integrated the contact form with MailChimp to enable those customers who opted into receiving newsletters to go straight into the marketing funnel.

52%

Increase in the number of page views

105%

Increase in session time

44%

Decrease in bounce rate

230%

Increase in the average number of pages visited per user

And so…

The result is a wonderful new website for this fast growing business.

With much positive feedback from the huge customer base and a much more streamlined back office function, the website is now starting to really deliver value back to the business.

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