Edison is an investment research consulting firm with a world-renowned equity research platform allowing them to provide investor relations and strategic consulting.
Edison asked MintTwist to help them bring the design of their website up to date and build a new, easy-to-use system.
Edison were eager to make sure their incredible breadth of content was presented in a way that helped elevate it beyond its the constraints of their old website, as well as make it easier to find and access. MintTwist employed expertise from across the agency to design, build and deliver a hugely improved site that not only brings Edison’s content to the fore, but also encourages sign-ups to the various customer touch-points such as email newsletters and service enquiries.
Objectives and strategy
MintTwist and Edison worked closely together to come up with a plan and strategy for the design and production of their site, based on their objectives, which were:
- Completely redesign the website within the overall brand language
- Edison wanted to partner with an agency to help design and build a site they could be proud of internally
- Use the website to work harder to bring in new leads
- Create a site that highlights the thought leadership Edison creates through their content
- We recommended a series of restructures to improve the organic search results
- An emphasis was also made on the lack of a mobile-optimized website
Our first goal was to audit the existing Edison website and various other satellite sites that orbited around it. This allowed us to fully understand the user experience problems that existed and helped us to create a series of recommended changes to the structure to improve it.
We worked closely with Edison to create a design system that makes all of the content much easier to find without website visitors reaching a dead end. We kept the various interested teams at Edison fully aware of progress and held regular sessions to ensure we remained along the correct path.
Increase in pageviews
Decrease in bounce rate
The final product is built on cutting-edge technology with great thought and attention given to optimising the user experience.
Edison’s new site is one that they are proud to share and gives their content the canvas it deserves to shine and be found, shared and appreciated. The site is now a much better representation of the modern and agile organization Edison is.
We greatly enjoyed working with the teams at Edison and we’re happy that we have a continuing relationship with them to provide updates and consultancy into the future.