Cute Nutrition are a team of personal trainers, nutritionists & fitness lovers that are aiming to educate women about the benefits of an active lifestyle and healthy eating.
To create a data-centric Facebook advertising strategy that would create a sales and marketing funnel for the business – driving educated consumer enquiries which would turn into sales.
To work with Cute Nutrition’s marketing team to effectively position the brand as an aspirational health brand that motivates woman to be body confident, and to ultimately drive traffic and increase sales.
The nutrition market is a highly competitive market and messaging for nutritional brands are regulated quite strictly on social media.
The challenge was to come up with a compelling message that was appropriate, resonated with the audience and drove sales.
A Facebook campaign was created with detailed targeting based on audience insights and data from analytics.
We developed key customer profiles using audience insights and produced a campaign called ‘Get Cute’ which tapped in to the aspirational focus for the brand. This was a way in which Cute Nutrition’s target audience could buy in to the ‘fit’, ‘healthy’ and ‘beautiful’ core messages, with a twist on the Cute Nutrition name.
The message used frames to motivate people into visiting the website and browsing the products.
The “Get Cute” campaign launched across Facebook and Instagram.
For the period April’17 – June’17 comparing against the same period in 2016.