The mission

Castrol were keen to explore options to take their business beyond lubricants.

They developed Castrol XV to give motor sport enthusiasts an opportunity to experience a variety of high-impact driving activities.

These activities were offered at events such as the British Touring Car Championships and World Rally Championships.

They needed a new website design that conveyed the passion and excitement of the activities, as well as helping them build-up their marketing database of driving and biking enthusiasts. They asked us to bring this vision to life.

Case study image for Castrol
Case study image for Castrol

Laying new track

Working closely with the new business team at BP HQ, we helped shape the strategy and direction for the project.

We started by drawing up a detailed functional specification and wire frames for the main website areas, as well as a project plan.

The process of creating a B2C transactional website led to interesting internal challenges. Key to navigating through these issues were regular meetings and updates with the internal team and communicating to key stakeholders.

Testimonial image for Castrol
Castrol XV has launched today, it would never have happened without each one of you helping me to understand a process, absorbing my panic, motivating me, telling me what to do or doing something for me. I just wanted to say a huge thank you. We’ve all achieved something by creating BP’s first online transaction through the Global Internet Platform. It’s certainly not been painless, which is maybe what makes it all the more of an achievement.

Adam Forbes

Channel Manager for Castrol XV

Driving design

Each wire frame was skinned with the Castrol XV design, which had to conform to Castrol’s brand guidelines.

Outlining the functionality was critical to developing a successful, bold e-commerce website design. By thinking through the customer journey in the planning stages, we were able to create a smooth and attractive path through the website.


Increase in page views


Increase in sales


Increase in session time


Decrease in bounce rate

Crossing the finish line

The final website gave Castrol valuable brand exposure at sponsored events, as well as generating increased awareness with motoring enthusiasts.

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