We are tasked with creating a website design that didn’t conform to the standard corporate style, something that worked a little differently.
8 Northumberland Avenue asked us to help strengthen their digital strategy. We started by analysing their current website and reporting on their performance and areas for improvement.
What we did
Our website development team designed and built a website that reflected their diverse client portfolio and technological capabilities with a significant focus on their venue.
We started by developing the foundation of the website by splitting the project across our development and design teams.
We incorporated imagery of their grand staterooms with examples of their cutting edge technology and design. We then utilised modern development styles, techniques and animations to enhance the website.
We designed a CMS with large bespoke elements in order to allow the marketing team to create free-flowing pages based on a block system.
They can now create pages in whatever style and order they need to in order to present their venue in all its glory.
For the final touches, we incorporated a strategic content strip back, developed easy to use and dynamic navigation and the ability to streamline customer journey throughout page visits resulting in a unique, dynamic website for 8NA.
Increase in page views
Reduction in bounce rate