The mission

SAB Miller owns over 150 market-leading local brands and is the worlds second largest brewers in the world, selling 21 billion litres of beverages each year.

With the acquisition by Anheuser-Busch InBev looming, we were asked to create a website to help to better communicate the process internally.

The campaign was called Making beer, making friends, making history


Powering an internal initiative

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A new ecommerce site for a well-respected international brand

Japan House London has a wonderfully immersive retail space in their Kensington High Street location but they identified a need to start building an ecommerce presence which, up until now, they had only experimented with.

MintTwist entered into the pitch process and won the work off the back of our pitch creative and presentation, as well as our commitment to thought-provoking and effective design, UX and technology, all within the strict bounds of the beautiful Japan House brand and guiding principles.

The project presented some unique challenges: we needed to ensure the integrity of the user experience from the main Japan House London website, which we would not be changing, as well as making sure the products in the online shop are easy to find and buy.

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