Taking NutriBullet from infomercial icon to lifestyle leader

Rethink and reshape

As NutriBullet launched eight new products across multiple categories, we helped rethink and reshape its messaging to elevate the brand’s reach to new heights and engage with a wide range of audiences.

We saw the need to grow NutriBullet’s reach amongst new and existing audiences by repositioning it—from a successful infomercial product to an emerging healthy lifestyle brand offering nutrition made simple for all to enjoy.

The goal

Help a popular blender launch new products and extend its brand by earning high-impact editorial coverage through brand partnerships, activations, and influencer programming.

Our work

We worked to garner earned editorial coverage across various verticals, including health and wellness, nutrition, fitness, family, and lifestyle media outlets.

At the same time, we built an influencer arsenal and delivered key affiliate programs and media activations that worked to personify the NutriBullet brand and solidify impactful relationships with like-minded brand and content creators.

Since the start of the relationship, we have helped NutriBullet and Magic Bullet launch “brand firsts,” including NutriBullet Baby Blender, NutriBullet To Go, Juicer Pro, Smart Touch Blender, Magic Bullet Kitchen Express, and countless other products under the brand portfolio.

We secured over 2 billion media impressions with print, online, and broadcast coverage in US outlets such as Good Housekeeping, Forbes and CNN. As of 2021, NutriBullet is best-selling blender in the US and is beloved by more than 70 million customers and counting across the world.