Sustainable marketing strategies to incorporate into your business today

Case study featured image for

With the impending climate crisis and changing weather patterns, it appears that going green is on everyone's minds. In addition to making green tweaks in your personal life, you can also bring sustainable initiatives into your business. Let's dive right into it.

Pick a USP

According to Word Stream, a USP is a unique selling proposition - an absolute essential to marketing efforts of any kind. After all, all marketing aims to grow business - which is only possible when your business targets a niche and demographic successfully.

To do so, you need to provide value and stand out from your competition.

Thus, try to use this idea to your advantage by finding a sustainable USP - and then stick with it. For example, suppose your business operations generate zero waste. In that case, you could brand your products or services as zero waste or low emissions.

These simple labels will go a long way in separating your business from others.

They will provide potential customers with a compelling reason to choose your company.

At the same time, be wary of greenwashing - which is essentially trying to make products or services look greener than they are. Customers see this as bad faith or untruthful, so it is best avoided as a marketing strategy.

Opt for Digital Marketing

Gone are the days when print and physical advertising reign supreme.

Today we find ourselves in a digital age, meaning that moving your marketing efforts online will be more fruitful.

Not only will you see a better return on your investment when opting for digital marketing, but you will also help reduce environmental impact.

How? Well, paid search advertising and strategies eliminate the need for ads in magazines or billboards, which put a strain on resources like electricity and paper.

Reduce Paper Waste

According to The World Counts, the U.S. is responsible for 26% of the world's paper waste.

This can lead to a significant strain on natural resources that can be easily reduced, especially when businesses do their part in eliminating paper usage.

You can do this by digitizing your paper records and other documents.

For example, scanning your documents into PDF versions that you store on your hard drive or cloud will be an excellent way to go.

In addition, once you know how to scan pages into a single PDF, you'll be able to keep them in one file, which makes it easier to send and stay organized.

Make Green Office Changes

If you have an office space or even work out of your home office, this one is easy to get started with.

Your area likely inadvertently contributes to environmental impact, so try to find ways to reduce this.

For example, you could switch to LED lighting to conserve energy or opt for biodegradable and sustainably sourced product packaging and materials.

Even an employee incentive initiative for public transportation could work, as this will contribute to reducing the number of employees driving to work each day.

Businesses are some of the most significant contributors to destructive environmental and economic impacts.

Still, the good news is that you can do your part in contributing effectively to the environment. Small changes like digitizing paper records and switching to LED lighting can pack a significant environmental punch. It's time to go green today!

If you're looking to improve your digital strategy, reach out ot our SEO agency London team to improve your organic search!

Avatar

Published by

Jesse Clark