Lee Baillie Blog Posts
Articles written for the MintTwist Blog by Lee Baillie
The psychology of colour, and how to incorporate it into web design
Colour plays a pivotal role in evoking and shaping emotions, behaviours and perceptions. It can affect moods and even influence purchasing decisions. Colour psychology is a powerful tool at the web designer’s disposal and it can be used to create user experiences that are engaging and impactful. By gaining a better understanding of colour, web designers and business owners can effectively incorporate colour, in just the right way, into the website design, so let’s dig a little deeper into the subject.1–1 of 1