Getting your website to rank in China
SEO in China features some unique and difficult challenges, including the fact that Google is blocked in China, so it’s not a major player in the Chinese search engine market.
Baidu is the most popular search engine in China, with a market share of over 70%. It offers a wide range of services, including web search, image search, video search, maps, and more. Baidu has its own search algorithm that ranks websites using different ranking factors compared to Google. Our team consists of digital marketers from many all over the world and are experts in multilingual SEO.
Shenma is a mobile search engine that is owned by Alibaba Group and powered by UCWeb. It has a growing market share and is becoming increasingly popular among mobile users.
Haosou, also known as 360 Search, is a search engine that is owned by Qihoo 360, a leading cybersecurity company in China. It offers a range of services, including web search, news, maps, and more.
We use only the most relevant and pertinent strategies to get your website ranking in Chinese Search engines, including:
• On-page optimisation for target keywords
• Local media outreach and citation building
• Local social media promotion
• Local online PR and content marketing
Ready to talk about your Chinese SEO project?
Give us some details about you and your project, and we’ll be in touch.
A local SEO strategy for a huge market
It is important to conduct thorough research on your target Chinese market. Our Chinese SEO agency will help you understand the demographics of your target audience, their preferred search engines, the keywords they use when searching for products and services, and their cultural norms and values.
Different regions in China may have different preferences and dialects, so it’s essential to tailor your approach accordingly. This includes optimizing your website, content, and marketing messages for the target audience. Additionally, it may be necessary to create separate Chinese-language versions of your website and social media accounts to improve engagement and trust with Chinese consumers.
Partnering with a local Chinese SEO expert can help you navigate the unique challenges and nuances of the Chinese market. Our Chinese SEO company can provide valuable insights into the local culture, consumer behavior, and search engine algorithms, and help you develop an effective strategy that meets your business objectives. Additionally, a local expert can help you to overcome language and communication barriers, and ensure that your campaigns are compliant with local regulations and laws.
Increase your global online presence with a targeted International SEO campaign.
We have expert in-house teams that live and breathe content. Looking for an agency to create or deliver a content strategy? Get in touch today!
Our team are experts in all digital channels and are best placed to advise on the best possible digital strategy to drive your business.
Gain technical expertise, explosive content and authoritative backlinks from our SEO team!
Digital marketing in China
Aside from SEO, we can also provide expert digital marketing services in Chinese.
This includes social media marketing, content creation, content marketing, email marketing, mobile marketing and paid for advertising including PPC.
Additionally, our design and developers can design and build websites suitable for the Chinese market.
Optimised and designed for the local market and including functionality to provide you with the highest ROI possible.
Chinese SEO FAQs
What is Chinese SEO?
Chinese SEO is the process of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs) for Chinese-speaking users.
Why is Chinese SEO important?
Chinese SEO is essential for businesses that want to reach Chinese-speaking audiences and gain visibility in the Chinese market. With China having the largest number of internet users in the world, having a strong online presence through Chinese SEO can help your business to generate more traffic, leads, and sales.
How is Chinese SEO different from other types of SEO?
Chinese SEO is different from other types of SEO because of the unique characteristics of the Chinese language and culture. It requires specific keyword research, content creation, and technical optimizations that are tailored to Chinese-speaking audiences.
What are the key elements of Chinese SEO?
The key elements of Chinese SEO include keyword research, content creation, on-page optimization, technical SEO, and off-page optimization. Each of these elements is critical to the success of a Chinese SEO campaign.
How do I choose the right keywords for my Chinese SEO campaign?
To choose the right keywords for your Chinese SEO campaign, you need to research the most commonly used keywords and phrases that your target audience is likely to use. This requires an understanding of the different Chinese dialects and variations, as well as an analysis of search volume, competition, and relevance.
What are the best practices for Chinese content creation?
When creating Chinese content, it is essential to use proper grammar, syntax, and vocabulary that are appropriate for the target audience. This may involve using specific idioms, expressions, or cultural references that are unique to the Chinese language and culture. Additionally, content should be informative, engaging, and relevant to the user’s search query.
How do I optimize my website for Chinese search engines?
To optimize your website for Chinese search engines, you need to ensure that your website’s structure, metadata, and URLs are properly configured for Chinese content. You also need to make sure that your website is mobile-friendly, has a fast loading speed, and is secure. Additionally, you need to ensure that your website’s language and encoding settings are correctly configured to ensure that search engines can properly index and display your content in search results.
What are the best link building strategies for Chinese SEO?
The best link building strategies for Chinese SEO include creating high-quality content that other websites are likely to link to, guest blogging on relevant Chinese websites, participating in Chinese forums and online communities, and reaching out to Chinese influencers and bloggers to promote your content.
How long does it take to see results from a Chinese SEO campaign?
The time it takes to see results from a Chinese SEO campaign can vary depending on several factors, including the competitiveness of your industry, the quality of your content, and the level of optimization of your website. Generally, it can take several months to see significant improvements in your search engine rankings and traffic.