PPC agency London

As a PPC agency, we have extensive experience managing PPC campaigns across multiple industries and niches. We have a track record of success in developing and executing customized PPC strategies that align with our clients’ business objectives and drive results.

Our PPC strategy for your business will be tailored to your unique goals, audience, and budget. We will conduct thorough research on your industry, competitors, and target audience to develop a comprehensive PPC strategy that includes keyword research and selection, ad copy and creative development, landing page optimization, and ongoing campaign testing and optimization.

We use a data-driven approach to keyword research and selection that includes analyzing search volume, competition, and relevance to your business. We will identify high-intent keywords that are most likely to drive conversions and optimize keyword targeting over time.

We will manage and optimize your PPC budget by continuously monitoring campaign performance, adjusting bids, and reallocating budget to high-performing campaigns. We will also identify opportunities to increase your ROI and reduce wasteful spend.

We use a variety of advanced tools and technologies for PPC management and optimization, including Google Ads, Bing Ads, Google Analytics, SEMRush, Ahrefs, and more. We also have a team of PPC experts who are trained on the latest PPC trends, best practices, and strategies.

We will measure and report on campaign performance using a variety of metrics, including click-through rates, conversion rates, cost per click, and return on ad spend. We will provide regular reports and analytics that are easy to understand and actionable, and we will use this data to improve campaign performance.

We will create ad copy and creative assets that are tailored to your brand voice, messaging, and audience. We will conduct thorough research on your target audience and use data-driven insights to develop compelling ad copy and engaging creative that drives conversions.

Our testing and optimization process includes continuous A/B testing of ad copy, landing pages, and bidding strategies to identify areas of improvement and increase campaign performance. We will also conduct regular audits of your campaigns to ensure they are aligned with your business objectives.

We believe in open and frequent communication with our clients. We will provide regular status updates, scheduled meetings, and responsiveness to inquiries. We also encourage collaboration and will work closely with your team to ensure that we are aligned on goals and objectives.

Our pricing and contract structure is flexible and depends on the scope of the project and your business needs. We offer competitive pricing and transparent fee structures that are based on the services provided. We also offer a range of additional services and fees, such as landing page design, ad copywriting, or data analysis, as needed.

Keywords are important in PPC as they play a crucial role in connecting your business with your target audience. Keywords help us understand how users are searching for your services, allowing you to create ads that are relevant and targeted to your audience. Optimising ads for certain keywords can also help with the quality score for that ad, which improves ad placements and reduces costs.

Paid media refers to any form of advertising where businesses pay to place their content on different platforms, including search engines. This can include social media advertising such as Facebook ads, display ads and video ads; of which can target specific demographics and audiences.

Paid search, however, is a specific type of paid media, referring to paid ads placed on search engines results pages. These ads are shown depending on the keyword users enter into the search engine.

PPC stands for Pay-Per-Click and is a digital advertising model where advertisers pay a fee every time someone clicks on their ad. The ads are placed on search engine  platforms and to have their ad shown advertisers bid against each other for search terms relevant to their business. Search Engines look at your bid amount along with the relevancy of your page for the search term to determine the overall quality score of your ad; ads with the best quality scores are shown to users on the search engine results pages. The higher up the ad positions you are, the more traffic and conversions you can drive to your site.

PPC provides your business with targeted traffic, allowing you to place ads in front of audience that is seeking your products or services. Running PPC campaigns will help your business increase brand awareness and generate leads, whether they be sales, sign ups or enquiries.