Have you been affected by Penguin 2.0?

Google Penguin How to recover from it

Google’s latest algorithm update is starting to take effect, with many website owners experiencing a notable drop in traffic and enquiries from websites.

Penguin specifically targets back links to website. Links from poor-quality websites, link farms or irrelevant websites are seen as “webspam”. Websites linking from them will be penalised.

Back links have been an important part of Google’s algorithm, and it has now evolved to prevent unethical techniques from gaining ranking advantages. The first Penguin update was released in April 2012, followed by smaller updates. Penguin 2.0.

I think my website has been affected. What can I do?

Sites can recover from algorithm updates. There are a number of steps that you can take:

  • Collate and analyse backlinks – identify the links that are hurting your  website.
  • Put an action plan in place to request back link removal, and follow up to check that the link has gone.
  • Ensure that future links are from relevant, trusted and good-quality sources. A well thought-out content marketing strategy can help attract natural back linking. White papers, blog articles and infographics create excellent sharing and linking opportunities.

Our blog article “Google Penguin 2.0 launched” details the changes and offers further tips on what to do.

Penguin 2.0 reviews & backlink analysis

Experts from our online marketing agency can analyse your website’s back links and find out if they are harming rankings.

Our report will include:

  • Back links that are harming your  website
  • Advice on how to request back link removal
  • Highlight any other major SEO issues on your  website and how they can be addressed

If Penguin 2.0 is not affecting your website, then we would look at other factors that could be affecting its SEO performance.

Hows your website been affected?

To arrange a review and recover website performance.

Thanks for your interest. We’ll be in touch soon.

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