Google’s latest algorithm update is starting to take effect, with many website owners experiencing a notable drop in traffic and enquiries from websites.
Penguin specifically targets back links to website. Links from poor-quality websites, link farms or irrelevant websites are seen as “webspam”. Websites linking from them will be penalised.
Back links have been an important part of Google’s algorithm, and it has now evolved to prevent unethical techniques from gaining ranking advantages. The first Penguin update was released in April 2012, followed by smaller updates. Penguin 2.0.
Sites can recover from algorithm updates. There are a number of steps that you can take:
Our blog article “Google Penguin 2.0 launched” details the changes and offers further tips on what to do.
Our expert SEO team can analyse your website’s back links and find out if they are harming rankings.
Our report will include:
If Penguin 2.0 is not affecting your website, then we would look at other factors that could be affecting its SEO performance.